Cricket News

Cricket Australia extends Woolworths partnership

Aditya Chaudhuri Aditya Chaudhuri

Australian retail and supermarket company Woolworths has extended its partnership with the country’s cricket-governing body Cricket Australia (CA).

The two-year extension will see Woolworths continue to enjoy naming rights of Australia’s entry-level programme, Woolworths Cricket Blast, which sees more than 60,000 children join over 3,000 clubs every year.

The extension of the agreement between the two parties will also see them working on a Women’s Big Bash League (WBBL) round that will “commemorate kids’ nourishment” during the upcoming WBBL games between November 18 and 20, 2022 in Sydney and Moe. This event will aim to encourage the kids and their parents to consume fresh fruits and vegetables. 

James Allsopp, Executive General Manager Community Cricket and Capability, Cricket Australia, commented:

Woolworths plays a critical role in our game from the junior cricket pathway and grassroots right through to the elite levels, and we’re delighted our partnership is extending. We are grateful for the opportunities Woolworths will help provide the next generation of cricketers by encouraging participation and enjoyment of the game via a range of initiatives.

We have a strong focus on making cricket fun and accessible for five to 12-year-old kids and the Woolworths Cricket Blast program plays a vital role in achieving this key component of Australian Cricket’s Where the Game Grows strategic plan. Through our partnership with Woolworths and cricket’s 4,000-plus clubs and thousands of volunteers, we look forward to making it easy and enjoyable for kids to eat well, be active and play cricket.

Sarah De La Mare, Head of Community & Sponsorships, Woolworths, added:

We’re thrilled to extend our partnership and to support young people from all walks of life to stay active and healthy through cricket. Through the Woolworths Pick Fresh Play Fresh Round, we hope to inspire better eating habits and a love of the sport that will benefit a generation of young Aussies for years to come.

We also look forward to bringing our superhero campaign to life this summer, showing how picking fresh fruit and vegetables helps Aussie kids unlock superhero powers to be at their best on the ground.

Cricket Australia extends Woolworths partnership
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Rohit Sharma joins forces with Wavin

Rohit Sharma partners with Wavin

Indian professional cricketer Rohit Sharma has been roped in as brand ambassador by plumbing and drainage solutions provider Wavin.

Is Jasprit Bumrah the best Indian fast bowler of all-time?

Is Jasprit Bumrah the best Indian fast bowler of all-time?

Following Jasprit Bumrah's incredible 2024 ICC Men's T20 World Cup, pundits and fans have been singing the praises of the right-arm quick. We thought it was the right time to discuss if Bumrah is the greatest India quick of all time.

Ravi Shastri signs new deal with Petzzco

Ravi Shastri becomes principal advisor and brand ambassador for Petzzco

Former Indian cricketer Ravi Shastri has joined pet care service provider Petzzco as principal advisor and brand ambassador.