In advance of the ninth season of the Pro Kabaddi League (PKL), reigning champion Dabang Delhi and JK Super Cement have extended their sponsorship agreement for a third year. The two parties came together in 2020.
With the announcement of the extension, Dabang Delhi also released a video of its players training with JK Cement branding.
JK cement will gain branding recognition with Dabang Delhi Kabaddi Club for the third year. The ninth season of the PKL set to kick off on October 7, 2022, with Dabang Delhi facing U Mumba at 7:30 pm IST.
Commenting on this announcement, Durganath Wagle, Director of Dabang Delhi KC, said:
“We are elated to strengthen our association with JK Super Cement for third year in a row. JK Super Cement has been a true Dabang brand in the Indian cement industry, demonstrating strength, durability, and safety. Dabang Delhi too has always played with grit and determination and emerged as the Champions in the last season. We look forward to another fruitful association with JK Super Cement and a successful season ahead.”
Mr. Pushp Raj Singh, Group President Marketing, Grey Cement, added:
“We are extremely pleased to support Kabbadi, an Indian sport that celebrates grit, power and perseverance. We are excited, thrilled, and look forward to this partnership of strength, longevity, and pure bond of emotions. It’s amazing to see the appeal of Kabaddi among the youth and grown-up alike. We truly believe in the skills and sportsmanship of JK Super ki Dabang Delhi.
“In the 8th season of Pro Kabaddi, Dabang Delhi were the Champions, and with their current lineup of fine players, we don’t see any chance of not making history in the 9th season. A glorious performance by the team is what we hope for as Title Sponsor. Our best wishes go out to the team for their upcoming matches.”