Aditya ChaudhuriAmerican esports organisation FaZe Clan has announced a new partnership with Canadian media and lifestyle firm OVO (October’s Very Own).
The lifestyle brand, owned by music artist Drake, will collaborate with FaZe to launch collections of gaming controllers, mouse pads and apparel, including jackets and hoodies.
The two brands have also announced that they will collaborate on further initiatives in 2023. All products launched as part of the partnership will be available on OVO’s websites and across all of its 11 retail stores worldwide.
Jay Richardson, FaZe Clan Creative Director, said:
“This collection stays true to our roots and has a special connection to the emergence of FaZe and OVO, marking the evolution of our brands over the past decade and a half. Both teams worked closely on the design to showcase the connection between FaZe and OVO We focused on the parallel between the nocturnal lifestyle and our gamers and streamers who are constantly working at all hours of the night, in the same way that artists such as those signed to OVO work in the studio until the early hours of the morning. We also incorporated ‘The New Athlete’ slogan to reflect the redefinition of the modern athlete, an ode to the stubborn determination to excel in games and music, and not just traditional sports.“
