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FIFA extended AB InBev as official beer sponsor of FIFA Women’s World Cup 2023 and FIFA World Cup 2026

FIFA confirms AB InBev as official beer sponsor of 2023 Women’s World Cup and 2026 Men’s World Cup

June 10, 2023

The largest brewer in the world, AB InBev, has renewed its nearly 40-year-old relationship with FIFA as the official beer sponsor of both the FIFA Women’s World Cup 2023 and the FIFA World Cup 2026. 

Next month, the FIFA Women’s World Cup will make its debut in the southern hemisphere in Australia and Aotearoa New Zealand. This will be the first time that 32 teams will participate in the tournament.

The first FIFA World Cup to be hosted by three nations will take place in 2026, including 48 competing teams and 104 matches spread over 16 locations in Canada, Mexico and the US.

Marcel Marcondes, Chief Marketing Officer at AB InBev, stated:

FIFA World Cup tournaments are the most popular sporting events in the world. We are deeply connected to the fans and to football all over the world, which is why we’re excited about extending the relationship with FIFA. Cheering and celebrating over a beer is a part of the experience for billions of football fans. We’re proud to continue offering new, meaningful ways to engage with fans and give unrivaled, immersive experiences that connect them to the sport that they love.

Romy Gai, FIFA’s Chief Business Officer, commented:

We are proud to renew this successful partnership, which will undoubtedly reach new heights in 2023 and 2026. As one of our longest-standing sponsors, AB InBev’s investment will benefit the game, as well as football development all over the world, while bringing creativity and excitement to the experience that football fans will have during our most iconic tournaments.

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