Aditya ChaudhuriIndian artificial intelligence-based software company Glance has announced a new partnership with JioCinema, the digital broadcast partner of the TATA Indian Premier League (IPL) 2023. The partnership will see Glance users enjoy “seamless ‘lock screen to app’ viewing experience for the first time in the country”.
The partnership will give fans a chance to get access to exclusive Glance-led T20 content, including latest scores, match updates and highlights of their favourite teams and players directly on the lock screen of their mobile phones. Users will also enjoy exclusive expert match analysis, team discussions, player selection insights, performance evaluations, live chat sessions with cricketers and watch parties for the season’s matches.
A press release about the partnership stated the following:
“This partnership between Glance and JioCinema will bring a personalised and premium experience to cricket fans who can stay connected with all the on and off-field happenings throughout the 2023 TATA IPL season. They will receive visually rich and exciting content on their lock screens powered by the JioCinema app.“
Hursh Shrivastava, Head of Strategy and Partnership for Sports, Viacom18, said:
“Our proposition to fans for the TATA IPL is all about elevating their live-sport viewing experience. We are excited to partner with Glance because our association allows us to build on this proposition and provide a convenient and personalised experience for cricket fans to stay up to speed with the latest in the league directly from their lock screens. Both Glance and JioCinema have been disrupting how consumers experience content digitally, and this partnership brings that disruption to how cricket will be experienced going forward.“
Bikash Choudhury, Chief Marketing Officer, Glance, said:
“Glance is designed to surface the best of the internet to consumers directly on their lock screens. Our partnership with JioCinema brings together the best of two worlds – lock screen and app – to create a unique viewing experience for cricket fans. They will now be able to catch updates and highlights of T20 cricket directly on their lock screens and catch ball-by-ball action on the JioCinema app, making it easy for them to stay connected with the game, no matter where they are.“
