Indian multinational IT giant Infosys has announced that, as part of an agreement with the governing body of men’s professional tennis, the ATP, it will be launching “new digital Carbon Tracker to make tennis more environmentally responsible”.
The feature will be available in the ATP PlayerZone app and will let players track and offset their carbon emissions while they travel around the world to compete in various tournaments. Players will also be able to declare their travel data and select and organise the mode of transport they take to each tournament, which will help calculate the emission footprints. The ATP also hopes to educate players on sustainable practices and environmental advocacy, which is in line with its goal to support the UN Sport for Climate Action that includes a Net Zero emissions target by 2040.
Massimo Calvelli, Chief Executive Officer, ATP, commented:
“Tennis is on a mission to Net Zero and like many sports, our travel footprint is our biggest challenge. ATP’s new Carbon Tracker makes it simple for players to join that journey, mitigating their impact today and inspiring greener choices tomorrow. This is a story of addressing difficult problems through innovation, and we would thank our partners Infosys for their collaboration and commitment to the project. The potential of this app is massive and we’re just getting started.“
Sumit Virmani, Chief Marketing Officer, Infosys, said:
“The synergy between Infosys and ATP has resulted in a very action-oriented innovation which sensitises the need for energy transition in sports. In recent times, we have witnessed a multitude of digital sustainability platforms that are enabling organisations to pave their way to net zero emissions. Together with ATP, we will strive to make tennis carbon conscious as a sport. As we drive towards a hyperconnected economy, it is imperative for us to focus on dynamically driving carbon consciousness in an innovative, sustainable, and efficient manner.“
Margaret Kim, Chief Executive Officer, Gold Standard, added:
“It is inspiring to see tennis leading the way towards a more sustainable sporting culture. Encouraging players to purchase Gold Standard-certified credits means they will be directly funding climate change projects that not only reduce carbon emissions, but also create many other sustainable development benefits for communities that need it most. We are excited to have ATP as a Gold Standard climate action supporter and look forward to collaborating further along the journey towards net zero.“
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