German Bundesliga club Bayer 04 Leverkusen have announced a long-term partnership agreement with the Niedax Group, a manufacturer of cable management systems, which is thus set to become the club’s Official Sleeve Partner.
The partnership will put the Niedax Group logo on the first-team sleeves of the Bayern Leverkusen men’s team jersey until the end of June 2027.
Niedax will also gain rights to advertise on TV-relevant press back walls and LED advertising boards, while also having presence at the BayArena’s VIP areas during the team’s home games. The company will also get an executive box at the Leverkusen home ground.
Fernando Carro, CEO, Bayer 04 Leverkusen, commented:
“With the Niedax Group, a company from our region will adorn the sleeve of our shirt in the future. Both Bayer 04 and the Niedax Group have delivered outstanding performances in the recent past. We want to build on this in the coming years and strive for further success together.“
Bruno Reufels, CEO, Niedax Group, added:
“The Niedax Group has its roots in the Rhineland and, just like Bayer 04 Leverkusen, has made it to the absolute top level both nationally and internationally with solid and strategically far-sighted work. Regardless of the club’s double win, we wanted to expand our partnership, which has existed since 1997. As the new sleeve partner, the Niedax Group is now very proud to be even closer to this successful team in the truest sense of the word and to support them in achieving their sporting goals. Simultaneously, we expect the partnership to bring significant added value for our sales and marketing goals and want to fill them with vitality in the long term.”
Markus Breglec, Chief Marketing and Innovation Officer, Bayer 04 Leverkusen, added:
“The expansion of our 27-year partnership with the Niedax Group is an outstanding sign of our long-standing collaboration. The mutual trust and appreciation we have for each other are just two factors in our solid foundation. I am personally delighted that we are now continuing our joint journey with the sleeve partnership for the Bundesliga and Champions League.”
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