Aditya ChaudhuriManchester City FC have roped in baby gear brand Joie as the Official Stadium Naming Partner for the Academy Stadium, home of the club’s senior women’s team.
The deal sees Man City become the first team in the FA Women’s Super League to get a stadium naming rights deal for their home ground.
Joie, as per the agreement, will work with the club to “introduce and improve” family-friendly services at the stadium. It will also have its logo present on various stadium assets, along with additional internal and external branding.
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Gavin Makel, Managing Director, Manchester City Women, commented:
“Today is a really significant moment for Manchester City, as we welcome Joie as Official Naming Partner. A Women’s team partner since March this year, Joie shares our commitment to family values and high standards and we’re delighted the brand has chosen to extend its current relationship.
“It is a further reflection of the importance, growth and commercial appeal of Manchester City Women and the wider women’s game and we are excited to work together with Joie to maximise opportunities for families at our matches.“
David Welsh, Senior Managing Director, Joie, added:
“Football offers an unforgettable experience for families and by partnering with Manchester City Women and becoming the Official Stadium Naming Partner, we aim to make it truly accessible for all. We’re incredibly proud of the steps we are making to help provide an all-inclusive experience and are committed to further developing our offer and ensuring that the Joie Stadium is one of the most family-friendly in the Women’s Super League.“
