The Mumbai Indians (MI) are based in Mumbai, Maharashtra, and are one of the most well-known teams in the Indian Premier League (IPL). The team started in 2008 and has become a dominant force in T20 cricket. They have won five championships and built a strong brand, a loyal fanbase, and a solid financial foundation. MI is owned by Reliance Industries through its subsidiary Indiawin Sports. Their journey shows their dedication to both cricket and business.
The team plays its home matches at the famous Wankhede Stadium. MI represents the spirit of Mumbai, a city known for its resilience and passion. Besides cricket, the team connects with fans through social media, merchandise, and charity work.
Mumbai Indians: Subscribers and Fanbase
Mumbai Indians (MI) are one of the most popular IPL teams, with a massive following. With legendary players like Sachin Tendulkar, Rohit Sharma, and Jasprit Bumrah, MI has built a fanbase across multiple generations. Owned by Indiawin Sports Pvt. Ltd., MI is one of the two teams to have won five IPL titles. Their strong presence in other T20 leagues also adds to their large following.
MI’s fanbase continues to grow, with a total of over 36.5 million fans.
Social Media Followers:
- Instagram: 14.3M;
- Facebook: 14M;
- Twitter (X): 8.2M;
- YouTube: 6M.
In terms of total subscribers, Mumbai Indians rank second among all IPL teams.
Home Ground: Wankhede Stadium
The Wankhede Stadium in Mumbai is the home ground of Mumbai Indians. It is named after former BCCI President S.K. Wankhede. The stadium can hold 33,108 spectators and is a place full of energy from MI’s passionate fans. Before moving to Wankhede, MI played at DY Patil Stadium and Brabourne Stadium in the early seasons of the IPL. Since then, Wankhede has become closely linked to MI’s success in the IPL.
Trophy Cabinet
Mumbai Indians hold the distinction of being the most successful franchise in IPL history, with five championship titles (2013, 2015, 2017, 2019, 2020). Their triumphs aren’t limited to just lifting trophies—they’ve redefined consistency and excellence in the league. Notably, MI became the first IPL team to win the tournament five times. In total, their prize money from these victories amounts to ?75 crore.
Their success isn’t just about winning matches; it’s about building a culture of teamwork and leadership under the guidance of stalwarts like Sachin Tendulkar, Rohit Sharma, and Jasprit Bumrah.
Media Rights
In June 2022, the television rights for the Indian Premier League (IPL) were sold to Star Sports for an astounding INR 23,575 crore. Viacom 18 further secured digital media rights for the 2023–27 seasons with a bid of INR 23,758 crore, amounting to approximately INR 50 crore per match. These lucrative deals have significantly benefited IPL franchises like the Mumbai Indians (MI). As a consistently top-ranked team in the IPL, MI has received a substantial portion of the shared media revenue distributed by the Board of Control for Cricket in India (BCCI).
In addition to benefiting from media rights, MI has launched Mumbai Indians TV, a dedicated platform to engage their supporters. This platform provides fans with updates and exclusive content about their favorite players and the team. With an active presence on social media platforms such as Facebook (13.8M followers), Instagram (11.6M followers), and YouTube (2.9M subscribers), MI has solidified its connection with its fanbase.
Sponsorships
Sponsorships form a significant portion of MI’s income. The team collaborates with renowned brands to endorse their logos on bats, jerseys, and other equipment. Sponsorships have seen steady growth, with a reported 22% increase in revenue within just one year. In 2023, 11 new sponsors joined the franchise and increased the total sponsor count to 25.
One of MI’s longest-standing sponsors, Usha International, has been associated with the team for nearly a decade. Slice became the principal partner in 2022, with its logo prominently displayed on MI jerseys.
Stadium Ticket Sales
Since the IPL’s inception in 2008, ticket sales have played a pivotal role in MI’s revenue generation. The team’s ardent fanbase ensures that stadiums like Wankhede, DY Patil, and Brabourne are filled with enthusiastic supporters. Each season, MI hosts seven home games as per IPL’s home-and-away format and earns a fixed share of revenue from ticket sales under league guidelines.
Besides ticket sales, the franchise also profits from gate passes and premium seating. Over the years, this connection between fans and the team has not only driven MI’s success on the field but also bolstered its financial stability.
Merchandise Sales
Merchandise sales have emerged as a crucial revenue source for MI. Items like jersey replicas, caps, coffee mugs, and wristbands are highly popular among fans. Recognizing the increasing demand for cricket merchandise, MI re-launched its online store, MI Shop, ahead of the 2023 IPL and Women’s Premier League.
To further expand its merchandise business, the team partnered with 10 licensing organizations, including global brands like playR. By upgrading their store and forging new partnerships, MI has strengthened its financial standing and fostered a deeper connection with their supporters.
Prize Money
While prize money forms a smaller portion of income compared to other revenue sources, MI’s dominance in the IPL has earned them substantial rewards. With five title victories (2013, 2015, 2017, 2019, 2020), MI has secured INR 75 crore in prize money to date.
Their maiden title in 2013 came with INR 10 crore in winnings. Subsequent wins in 2015 and 2017 brought INR 15 crore each. Despite reduced prize money due to the COVID-19 pandemic, MI’s most recent title in 2020 reaffirmed their position as the IPL’s most successful franchise.
Philanthropy
Mumbai Indians have extended their influence beyond cricket by supporting social causes. They actively contribute to education for underprivileged children through collaborations with NGOs such as Pratham, Ummeed, Akanksha, Teach for India, and Nanhi Kali. To raise funds, the team has sold merchandise like player-signed wristbands.
By combining cricketing success with community outreach, Mumbai Indians have built a legacy that resonates with fans both on and off the field.
Principal Partners of Mumbai Indians
Mumbai Indians have built a strong reputation not only as a top-performing IPL team but also as a magnet for high-profile sponsors. Among their key partners are Slice and DHL Express, two companies that have played a significant role in strengthening the franchise’s brand presence.
Slice
Slice, a financial technology company based in Bangalore, became a Principal Partner of Mumbai Indians in January 2022. The company is known for competing with traditional credit card services. Slice signed a three-year sponsorship deal worth INR 100 crore and set a record in IPL history. The company’s logo appears on the front of the Mumbai Indians men’s jerseys and proves their strong partnership with the team.
DHL Express
DHL Express, a global logistics company, partnered with Mumbai Indians as their Principal and Official Logistics Partner ahead of the 2021 IPL season. Replacing Colors, a popular Hindi-language channel, DHL’s logo now features on the back of the team’s jerseys.
Associate Sponsors of Mumbai Indians
Mumbai Indians have a strong list of sponsors. These include major brands that contribute to the team’s success and growth.
Reliance Jio
Reliance Jio, a leading telecom company in India, has sponsored Mumbai Indians since the 2018 IPL season. The company is owned by Reliance Industries, the same group that owns Mumbai Indians. Jio’s logo appears on the sleeves of the team’s matchday shirts.
Associate Partners of Mumbai Indians
Mumbai Indians have established partnerships with several associate brands:
Skechers
In February 2024, Skechers, a well-known US sports apparel brand, became the official kit partner for both the Mumbai Indians men’s and women’s teams during the IPL and WPL seasons. You can see the Skechers logo on the right sleeve of the team’s jerseys.
Astral Pipes
Astral Pipes, based in Ahmedabad, makes plumbing and drainage systems. They joined Mumbai Indians as an Associate Partner in August 2020.
IDFC FIRST Bank
Mumbai Indians signed a deal with IDFC FIRST Bank before the 2022 IPL season. The bank became an Associate Partner for three years. Their logo appears on the upper chest area of the men’s team’s matchday shirts.
Official Partners of Mumbai Indians
Mumbai Indians have several official partners that help support their teams during the IPL and WPL seasons.
- USHA: USHA, a household durables company from Gurgaon, has been with Mumbai Indians since 2014. The partnership was extended ahead of the 2024 IPL and WPL seasons;
- Garnier Men: Garnier Men, a French beauty brand, became the official grooming partner of the Mumbai Indians men’s team before the 2023 IPL season;
- Dream11: Dream11, a fantasy sports platform based in India, is an official partner of Mumbai Indians. The company is also the fantasy sports partner for the men’s team;
- BKT: BKT (Balkrishna Industries Limited), a tire manufacturer based in Mumbai, signed a deal with Mumbai Indians in 2021. They are the official tire partner;
- Castrol: Castrol, a British oil company, became the official performance partner of the Mumbai Indians men’s team in 2024. The company’s logo appears on the team’s matchday trousers and training gear;
- Goldi Solar: Goldi Solar, a solar panel maker from India, joined Mumbai Indians in 2024. The company’s logo is seen on the matchday trousers and training kits of the team;
- Kingfisher: Kingfisher, an Indian beer brand, became an official partner of Mumbai Indians ahead of the 2024 IPL season;
- Dairy Milk: Dairy Milk, the chocolate brand from Cadbury, signed as an official partner for the Mumbai Indians men’s team before the 2024 IPL season;
- TeamViewer: TeamViewer, a German tech company, became an official partner of Mumbai Indians for the 2023 IPL season;
- Kaspersky: Kaspersky, a Russian cybersecurity firm, joined as an official partner for Mumbai Indians in March 2024;
- NIC: NIC, a company based in Pune that makes ice cream, became an official partner for Mumbai Indians before the 2024 IPL season;
- S3G Group: S3G Group, a real estate company from Haryana, signed up as an official partner of Mumbai Indians for the 2024 IPL season.
- Pokémon: Pokémon, the Japanese multimedia brand, partnered with Mumbai Indians for the 2024 IPL season;
- BGMI: BGMI (Battlegrounds Mobile India), a popular video game, became an official partner of Mumbai Indians in 2024;
- GK TMT: GK TMT, a steel products manufacturer from Real Group, joined as an official partner of Mumbai Indians in 2024;
- Reliance Digital: Reliance Digital, an electronics retailer owned by Reliance Group, became an official partner for the Mumbai Indians men’s team in the 2024 IPL season;
- Alan’s Bugles: Alan’s Bugles, a snack brand, became an official partner for Mumbai Indians in 2024;
- Max Life Insurance: Max Life Insurance signed a deal with Mumbai Indians ahead of the 2023 WPL and IPL seasons. They became the official life insurance partner for the men’s team in 2024;
- Bira91: Bira 91, a beverage brand, became an official partner for Mumbai Indians before the 2023 IPL season;
- Bisleri: Bisleri, a water company, signed a three-year deal with Mumbai Indians to become the official hydration partner in 2023;
- JioCinema: JioCinema, an OTT service by Viacom18, became an official partner of Mumbai Indians ahead of the 2023 IPL season;
- SOTC Travel: SOTC Travel became an official partner for Mumbai Indians ahead of the 2024 IPL season. The company can use the team’s players for marketing campaigns;
- Big Ant Studios: Big Ant Studios, an Australian video game company, joined Mumbai Indians as an official partner for the 2024 IPL season;
- Men’s Team Radio Partners: Mumbai Indians’ men’s team works with three radio partners: Radio City, Fever, and 94.3 Radio One International.
Merchandise Partners of Mumbai Indians
Mumbai Indians have teamed up with several brands for merchandise in 2024.
Boldfit
Boldfit is a fitness equipment company. It joined as a merchandise partner for the 2024 IPL season. Fans can buy MI-themed swimming gear, water bottles, and more on their website.
ECentric
ECentric is a hemp clothing company. They became a merchandise partner for Mumbai Indians in 2024.
Parksons Cartamundi
Parksons Cartamundi makes playing cards. They became an official merchandise partner for Mumbai Indians in 2024. They are working together to create MI-themed playing cards.
The Crunch Box
The Crunch Box is a gourmet popcorn company. They joined Mumbai Indians as a merchandise partner for the 2024 IPL season.
Celio
Celio is a French men’s clothing brand. They started working with Mumbai Indians for the 2023 IPL season. They sell premium-quality MI apparel and merchandise through the “MI Shop”.
Chupps
Chupps is an Indian footwear start-up. They became a merchandise partner with Mumbai Indians for the 2023 IPL season.
Cybeart
Cybeart is a gaming merchandise brand. They partnered with Mumbai Indians for the 2023 IPL season. The brand sells high-quality products for gamers and non-gamers alike.
EUME
EUME makes multi-purpose accessories. Mumbai Indians partnered with them ahead of the 2023 IPL season. EUME created MI-themed backpacks and umbrellas.
FanCode
FanCode is a sports platform by Dream Sports. They became a merchandise partner for Mumbai Indians in 2020.
PlayR
PlayR is a brand that makes sports gear and apparel. They became the official replica partner for Mumbai Indians in the 2023 IPL season. PlayR also worked with the team as the fan gear partner in 2022.
Shop The Arena
Shop The Arena is a sports apparel brand. Mumbai Indians teamed up with them in 2023. They sell authentic MI merchandise for fans in India.
Conclusion
The Mumbai Indians (MI) have built a strong financial base through media rights and sponsorships. The team earns a lot from television and digital rights deals. MI also works with big brands, which helps increase their income. With a large and loyal fanbase, MI stays one of the most valuable teams in the IPL. The money from media deals, sponsorships, and fan support helps keep the team financially strong.
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