Inside Rajasthan Royals’ Sponsorship Network"

Rajasthan Royals (RR) is a professional cricket team based in Jaipur, Rajasthan. It plays in the Indian Premier League (IPL). The team was founded in 2008 as one of the original eight IPL franchises.
Rajasthan Royals won the first season of the IPL in 2008 under Shane Warne’s captaincy. Many people didn’t expect them to win, but they proved the critics wrong. The team also reached the final in the 2013 Champions League Twenty20, led by Rahul Dravid. In the 2022 IPL, Rajasthan Royals finished as runners-up under the captaincy of Sanju Samson, with Kumar Sangakkara as the coach. In 2024, the team reached the playoffs but lost to Sunrisers Hyderabad in the second qualifier. They were led by Sanju Samson, with Kumar Sangakkara guiding them.
In 2025, Rajasthan Royals appointed Rahul Dravid as the head coach. Dravid had previously played for the team and worked as a mentor.
The team faced major challenges in 2015. It was banned for two years because of a betting scandal connected to the 2013 IPL season. The ban also affected Chennai Super Kings. As a result, Rajasthan Royals could not compete in the 2016 and 2017 IPL seasons. The team returned to the IPL in 2018.
Sanju Samson holds the record for most runs in the team’s history, with 3403 runs. Shane Watson is the leading wicket-taker with 67 wickets. When the franchise started, it was the least expensive of the original teams. Emerging Media bought the team for $67 million.
Rajasthan Royals had a strong following at first, but scandals affected their public image. In 2010, they were temporarily expelled from the IPL, but they successfully returned. The team faced legal issues again in 2015 but managed to stay in the IPL after the two-year ban.

Rajasthan Royals Owner

Rajasthan Royals (RR) has a unique ownership setup in the IPL. The team is led by Manoj Badale, a British businessman originally from India. He has been involved with the team since the beginning.
The majority of the ownership belongs to the Royals Sports Group, also called Emerging Media Sporting Holdings Limited. Other important investors include Lachlan Murdoch and RedBird Capital Partners. Suresh Chellaram is also listed as an investor. This mix of leaders, with Badale in charge and other key figures behind the team, has shaped how Rajasthan Royals has grown in the IPL.

Social Media and Fan Engagement

Rajasthan Royals has a strong presence on social media. Here are the team’s follower counts:

• Instagram: 4.4 million;
• Facebook: 5.3 million;
• Twitter: 2.9 million;
• Total Followers: 12.6 million.

The team is ranked 8th in terms of followers among all IPL teams.
Rajasthan Royals uses social media to connect with its fans. They share match updates, behind-the-scenes content, and posts that show appreciation for fans. This helps them reach people of all ages. By creating content that resonates with fans, Rajasthan Royals has built a large and loyal following around the world.

Rajasthan Royals IPL Performance

Rajasthan Royals won the first IPL title in 2008, defeating Chennai Super Kings in the final. They finished as runners-up in 2022, but lost to Gujarat Titans. Over the years, the team has reached the playoffs multiple times, including in 2015, 2018, and 2024. However, they have also struggled in some seasons, finishing 7th in 2019 and 2021. In 2024, the team finished 3rd, with Riyan Parag and Sanju Samson being key players. Despite some ups and downs, Rajasthan Royals have remained competitive in most seasons.

Rajasthan Royals Business, Income, and Expenses

As of 2023, the Rajasthan Royals franchise is valued at about 62 million USD.

Media Rights

The IPL television rights were sold to Disney Star for INR 23,575 crore in June 2022. This deal will last five years. Viacom 18 bought the digital rights for INR 23,758 crore for the 2023-2027 seasons. The total media rights sale for the cycle was INR 48,390 crore. Franchises receive 40-50% of this revenue from the BCCI.
For the 2023 season, Rajasthan Royals worked with media partners such as Humans of Bombay, 92.7 Big FM, and Rajasthan Patrika. The team is also active on social media with millions of followers on platforms like Facebook, Instagram, and YouTube. Sponsors like BKT and Red Bull remain key partners.

Sponsorships

Sponsorships make up 20-30% of a team’s income. The BCCI collects the sponsorship money and shares 40-50% with the franchises. Rajasthan Royals’ title sponsor is Luminous Power Technologies. Other major sponsors include Reliance Jio, Dollar Industries, and BKT. Their official partners are Dream11, Fancraze, and Amul Organic.

Stadium Ticket Sales

Ticket sales bring in around 15% of a team’s total income. Revenue from tickets is shared between the sponsors and the BCCI. Rajasthan Royals plays its home games at Sawai Mansingh Stadium in Jaipur, which holds about 30,000 people. Tickets in Jaipur range from INR 600 to INR 2,000. In Guwahati, where the team played a few games, ticket prices start at INR 1,000.

Merchandise Sales

Rajasthan Royals earns revenue from merchandise sales, like shirts and accessories. The team’s exclusive global merchandise partner is PlayR. They also work with FanCode Shop, Gullyactive, and TagZ Foods to expand their merchandise business.

Prize Money

Prize money is a smaller part of the income. In the first IPL season, Rajasthan Royals won INR 4.8 crore as the champions. For 2022, the team received INR 13 crore for finishing as runners-up. Teams finishing in third and fourth place are awarded INR 7 crore and INR 6.5 crore, respectively. Rajasthan Royals finished in third place in the 2024 season.

Title Sponsor

Rajasthan Royals signed a deal with Luminous Power for two more seasons before the 2023 IPL. Luminous Power is a company based in Gurgaon that provides energy solutions. Their logo appears on the front of the team’s playing and training shirts. The deal is worth up to INR 40 crore. During IPL 2023, Rajasthan Royals earned INR 15 crore from this partnership.

Principal Sponsors

The Rajasthan Royals have partnered with several well-known brands for the 2023 and 2024 IPL seasons. These partnerships play a significant role in supporting the team. Each sponsor helps the Royals grow and gain recognition, both on and off the field. Below are the principal sponsors of the Rajasthan Royals.

• BKT: Before the 2023 IPL season, BKT, a tire manufacturer from Mumbai, signed sponsorship deals with seven teams, including Rajasthan Royals. As the Official Tire Partner, BKT’s logo appears on the back of the team’s matchday shirts. This partnership helps the team gain visibility through BKT’s large network;
• NEOM: In March 2024, NEOM, a planned megacity in northern Saudi Arabia, became a principal partner of Rajasthan Royals. As part of the deal, the NEOM logo appears on the chest of the team’s official clothing. This partnership will last until IPL 2025. NEOM aims to promote an active and healthy lifestyle through its projects, and this partnership supports that goal;
• Red Bull: Red Bull joined Rajasthan Royals as a principal partner in July 2023. The deal focuses on grassroots cricket and innovation. As part of the agreement, Red Bull has contributed mental conditioning coaches to the Royals. The Royals also use Red Bull’s grassroots cricket programs to discover new talent;
• Reliance Jio: Before the IPL 2024 season, Rajasthan Royals signed a new sponsorship deal with Reliance Jio, the Indian telecom giant. Jio will continue as the principal partner for the 2024 season. The Jio logo will appear on the leading arm of the Royals’ jerseys.

Associate Sponsors

Rajasthan Royals work with several brands as associate sponsors. These partnerships help the team grow and increase its visibility during the IPL seasons. Below are the brands that are currently working with the Royals as associate sponsors.

• Goel TMT: Goel TMT, an Indian steel manufacturing company, renewed its partnership with Rajasthan Royals in March 2023. As part of the deal, Goel TMT will remain an associate sponsor until IPL 2025. The company’s logo now appears on both sides of the Royals’ playing trousers;
• UBON: UBON, an electronics brand from Delhi, joined Rajasthan Royals ahead of IPL 2023. They became the official headgear and audio partner. The UBON logo is now visible on the helmets and caps worn by the players. In February 2024, UBON extended their partnership and made RR’s wicketkeeper-batter Dhruv Jurel their brand ambassador;
• Poornima University: Poornima University, based in Jaipur, became an official partner of Rajasthan Royals in February 2024. As part of the deal, the university’s logo appears on the Royals’ caps and helmets. The agreement also includes events at the university’s campus.

Official Partners

Rajasthan Royals has several official partners for IPL 2024. These brands work with the team to promote their products during the season.

• Dream11: Dream11, based in Mumbai, is the fantasy sports partner of Rajasthan Royals. The company works with seven IPL teams, but not with Kolkata Knight Riders, Royal Challengers Bangalore, or Lucknow Super Giants;
• EatFit: In December 2023, the Royals formed a partnership with EatFit, a brand under Curefoods known for healthy food options. This deal focuses on fan and consumer engagement for IPL 2024;
• Schneider Electric: Schneider Electric, a French company in energy management, renewed its deal with Rajasthan Royals in March 2024. The company will remain the team’s “Official Sustainability Partner” for the third year. The partnership promotes sustainability and encourages fans to take climate action through the #GreenYodha initiative;
• Bisleri: In April 2024, Bisleri, an Indian bottled water company, became the official hydration partner for Rajasthan Royals during IPL 2024. The company also signed with four other IPL teams;
• Movado: Movado, a Swiss watchmaker, joined as the official time partner for Rajasthan Royals in March 2024. The partnership aims to increase Movado’s presence in India’s luxury market;
• EaseMyTrip: EaseMyTrip, an online travel company, became the official travel and experience partner of the Royals for IPL 2024;
• All Seasons: All Seasons, a packaged drinking water brand, became the official cheer squad partner of the Royals in March 2024;
• Bira91: Bira91, an Indian craft beer and lifestyle brand, returned as the official partner for Rajasthan Royals in IPL 2024. The brand was also a partner for five IPL teams in 2023;
• Big Ant Studios: Big Ant Studios, an Australian video game developer, signed as an official partner of Rajasthan Royals for IPL 2024;
• HMD: HMD, a smartphone brand, became the official smartphone partner of the Royals during IPL 2024. The deal helps HMD boost its visibility in India;
• Eternal Hospital: Eternal Hospital, a hospital in Jaipur, renewed its partnership with the Royals for IPL 2024. The hospital has been the official medical partner of the team since IPL 2019.

Official Licensees

The Rajasthan Royals have teamed up with companies for their merchandise and fan products.

• FanCode Shop: FanCode Shop, a part of FanCode, signed a long-term deal with Rajasthan Royals in March 2023. This deal includes launching and managing the RR Mega Store. FanCode Shop will use its sports and technology skills to improve the shopping for RR fans;
• PlayR: Before IPL 2023, PlayR, a sports and lifestyle brand, joined Rajasthan Royals as their Exclusive Global Merchandise Partner.

Conclusion

The Rajasthan Royals have built strong relationships with a range of sponsors, securing partnerships across various sectors. From title sponsors like Luminous Power to official partners like Dream11, the team has created a broad network of support. These deals have not only provided financial backing but also enhanced the team’s visibility across multiple platforms. Sponsorship deals, like those with BKT, NEOM, and Red Bull, contribute significantly to the team’s revenue, with some contracts reportedly worth tens of crores. As the Royals continue to attract both local and global brands, their financial stability and brand presence are set to grow, further establishing them as a major force in the IPL.

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