Brand to use Indian wicketkeeper’s stardom to appeal to a younger audience.
One of India’s leading bicycle brands, Hercules from TI Cycles of India, has signed Indian cricketer Rishabh Pant as its brand ambassador. The brand hopes to reach out to the urban teenagers of the country through this partnership.
The brand hopes to shape the views of the country’s youth, who are passionate supporters of cricket and football, on cycling and outdoor adventures through its new marketing campaigns.
KK Paul, President, TI Cycles of India, stated:
“We are thrilled to have Rishabh Pant as our brand ambassador for our Hercules brand that celebrates the spirit of the adventure in our country. Hercules has always been a choice for young boys who wish to discover their spirit of adventure and exploring with friends through cycling.
“In a similar manner, Rishabh Pant, as an athlete has influenced teenage boys to pursue their goals with passion and determination. With this association, we are on a journey to support that inspiration to pursue their dreams and achieve their goals, relentlessly.”
The Indian wicketkeeper himself added:
“Bicycles were such an integral part of my childhood and I have many fond memories associated with it. I used one to get to school and then to cricket practice, and it was always something that gave me a sense of freedom. All these years later, it still has relevance in my life as a sportsperson and is such an important tool for fitness and adventure.
“I am excited about this partnership with Hercules, which as a brand, has been such an important part in the lives of young boys over the years. I personally believe that cycling is one of the best ways to bring out the adventure in you and spend more time being active outdoors, hence, I am eager to contribute in my way to educate and encourage our young boys towards adventure through Hercules.”
Hercules has been an industry pioneer in India. With cycles like Top Gear, Dynamite, Rockshox, Street Cat and the Brut series over the years, the brand designs products specifically curated for today’s urban teenagers.
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