Cricket News

Rishabh Pant stars in latest HDFC Life campaign

Staff Staff

Indian professional cricketer Rishabh Pant stars in HDFC Life’s latest ad campaign, titled “Click 2 Protect Super”.

The campaign is aimed at encouraging the Indian public to “financially secure their loved ones against unforeseen circumstances”, highlighting Pant’s real-life journey and the lessons he has learnt on the way.

Rishabh Pant said:

I am happy to be associated with HDFC Life for this campaign. Life is unpredictable, and HDFC Life has been at the forefront of encouraging people to financially secure themselves and their families against life’s uncertainties. Life insurance is a financial product that not only acts as a safety net but also enables us to continue the journey ahead with a sense of pride.

Vishal Subharwal, Chief Marketing Officer and Group Head – Strategy, HDFC Life, commented:

The film captures the true essence of life while bringing the spotlight on the core benefit of term life insurance. We hope that the powerful real-life story of Rishabh Pant, a role model for many and a world-class athlete, serves as a pertinent example to make one realise the uncertainties of life and the need for financial protection. Most Indian households find it hard to sustain their living standards in the absence of adequate life insurance cover. We sincerely hope that this campaign will educate and inspire more individuals to secure their families with Term Insurance.

Rajdeepak Das, CEO & Chief Creative Officer, Leo Burnett, South Asia, added:

The pandemic has left us with a false sense of invincibility. With this campaign we wanted to reiterate that not everyone gets a second chance at life. The biggest mistake we can make is to not learn from our mistakes and to bring home the message of unpredictability. We drew inspiration from the real-life incident of cricketer Rishabh Pant where he survived a near-fatal road accident. Our campaign breaks the illusion of invincibility and reiterates the importance of financial planning.

Rishabh Pant stars in HDFC Life's latest campaign
Share this article
Staff

Staff

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a thrilling opening game to kick off the ODI series between Australia and Pakistan and while...

West Indies vs England 3rd ODI: Preview and Predictions

West Indies vs England 3rd ODI: Preview and Predictions

Here's our preview for the third ODI of the 2024 England tour of the West Indies. Written by Aditya Chaudhuri.

Afghanistan vs Bangladesh 1st ODI: Preview and Predictions

Afghanistan vs Bangladesh 1st ODI: Preview and Predictions

Here's our preview for the first ODI of the 2024 Afghanistan v Bangladesh series. Written by Aditya Chaudhuri.