Rahul SahaThis article contains information about American artistic gymnast Simone Biles’ brand endorsement deals.
Coca-Cola
Coca-Cola, the carbonated soft drink brand, has been associated with Biles since 2016, when she became its ambassador ahead of the 2016 Rio Olympics.
General Mills
General Mills, an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores, roped in the gymnast as a brand ambassador in 2021.
As per the deal, Biles promotes the Wheaties Box range of General Mills.
Athleta
Athleta, a Brazilian-origin Japanese sports equipment brand owned by American worldwide clothing and accessories retailer Gap, signed a five-year deal with Biles in April 2021.
Biles left Nike to sign a clothing partnership agreement with Athleta.
Beats by Dre
The American consumer audio products manufacturer roped in the star gymnast as a brand ambassador in 2016.
Candid Dental
Candid Dental, a teeth straightening service provider, partnered with Biles in October 2019, roping her in as its first-ever brand ambassador.
Core Power
Core Power, the largest yoga studio chain in the US, roped in Biles as its latest face and a brand ambassador in December 2015.
As per the deal, Core Power leverages Biles’ image for advertising, in-store displays, point-of-purchase (POP) materials, and social media promotions.
GK Elite Sportswear
GK Elite Sportswear, a sporting goods company focused on gymnastics, signed a multi-year partnership agreement with Simone Biles in November 2015.
In May 2021, the two parties extended their partnership as part of a multi-year agreement.
Hershey’s
Hershey’s, one of the largest chocolate manufacturers in the world, roped in Biles as a brand ambassador in June 2016.
Hershey’s announced Biles’ signing with the launch of its first-ever Team USA-themed advertising campaign titled “Hello From Home” — an extension of its “Hello Happy” campaign that also included 2012 Olympic gold medallist Jordan Burroughs and 2012 Paralympic gold medallist Mallory Weggemann.
Kellogg’s
The American multinational food company signed a partnership agreement with Biles in April 2016.
MasterClass
MasterClass, an American online education subscription platform, announced the signing of Simone Biles as a brand ambassador and instructor in August 2019.
As per the deal, Biles teaches a course on gymnastics that is exclusively available on the MasterClass platform.
Mattress Firm
Mattress Firm, an American mattress store chain founded in 1986, roped in Biles as a brand ambassador in September 2016.
As per the deal, Biles works closely with Mattress Firm to spread awareness regarding the “Foster Kids” initiative, volunteering her time with the company’s non-profit partners, supporting annual donation drives, as well as sharing her personal foster care experience.
SK-II
SK-II, a Japan-based multinational cosmetics brand, roped in Biles as one of the leading faces for its #NoCompetition campaign in April 2020.
Uber Eats
Uber Eats, an online food ordering and delivery platform owned by Uber, signed Biles as a brand ambassador in October 2020.
Following the announcement of the deal with Biles, Uber Eats launched a commercial starring her and Queer Eye star Jonathan Van Ness later that month.
United Airlines
United Airlines, a major American airline, signed a sponsorship agreement with Biles in 2016. Since then, she has featured in many United Airlines ads.
Visa
The American multinational payment card services corporation signed a multi-year sponsorship deal with Biles in 2016. This was later extended in March 2020, ahead of the Tokyo Olympics.
Spieth America
Spieth America, one of the most trusted names in the field of gymnastic equipment, has been sponsoring Biles since 2012.
In June 2019, Spieth America announced a long-term partnership renewal with Biles, which is currently set to run through 2028.
As per its deal with Biles, Spieth America also serves as the official equipment supplier to the Biles Invitational — one of the fastest growing women’s artistic gymnastics competitions in the US.
Mondel?z | Oreo
Oreo, a cookie brand from Mondel?z International, roped in Biles as a brand ambassador in June 2021.
Nike
The American sportswear and sports equipment giant had been a long-time sponsor of the US gymnast — since 2015. But, having failed to agree terms over a potential renewal, in April 2021, Nike and Biles parted ways, with Athleta coming in as Biles’ clothing partner.
However, in August 2023, ahead of Biles’ return, Nike announced the signing of a five-year official apparel and footwear partnership agreement with USA Gymnastics and the USA Gymnastics national team, which is set to run through the 2028 Los Angeles Olympics.
