Azimut, an asset and wealth management group, has signed a sponsorship agreement with Juventus FC, coming on board as their official sleeve sponsor.

As per the agreement, the Azimut logo will feature on the left sleeve of the Juventus matchday shirt for their Serie A, Coppa Italia, UEFA Champions League, and FIFA Club World Cup matches, as well as on the pitch-side LEDs during the Juve men’s first team’s domestic home games.

Additionally, Azimut’s investment app, Beewise, will also be involved in the collaboration, targeting a wider group of the Bianconeri fanbase. 

Speaking on the partnership, Juventus’ Managing Director in Revenue & Institutional Relations, Francesco Calvo, said: 

“We are proud to announce this partnership, with a company that is a leader in Italy and which, like Juventus, has a strong international presence. The constant drive towards innovation and attention to new generations have always been values that lead every action of our club, and being able to count on a partner like Azimut that not only shares these values, but also translates them into reality through the services provided, represents a decisive and concrete step forward in the direction we intend to pursue.”

Talking about the partnership, Strategic Director of Azimut Capital Management and Managing Director of Azimut Financial Insurance, Matteo D’Ettorre, commented:

“We are thrilled to begin this collaboration with Juventus, one of the most prestigious and successful football clubs, not only in Italy but also internationally. It is a collaboration founded on shared values, such as the pursuit of excellence, teamwork and a constant commitment to innovation. With this partnership we continue our commitment to excellence and the enhancement of the Group’s successful path in asset management in Italy and worldwide. We also believe that this collaboration represents an important opportunity to involve more and more younger people, through the Beewise app, promoting a culture of savings and conscious investment.”