The following article contains information regarding Indian former professional footballer Bhaichung Bhutia, his brand endorsement deals, notable honours, as well as charity work and initiatives.

BRAND ENDORSEMENTS

Current Deals

Boutpower 

Boutpower is a homegrown energy drink brand from Arunachal Pradesh. In April 2023, it roped in Bhutia as a brand ambassador for its line of energy drinks. 

Extramarks 

Extramarks, a global provider of new-age digital learning solutions, announced its association with Bhutia in October 2022.

As per the association, Bhutia was appointed as the Chief Mentor of Extramarks’ Youth Football Championship programme. 

Nike India

Bhutia is currently endorsing the American sports equipment brand as its brand ambassador for India. When he signed the deal, Bhutia said, “I am confident that Nike will help elevate the sport in the country.” He’s a regular attendee of many sports events organised by Nike across the country.

Previous Deals

Reebok 

The Boston-headquartered British-American sports equipment company signed an endorsement deal with the then-21-year-old Bhutia in 1997.

At the time, Reebok felt that Bhutia “was an obvious choice for he has talent above the ordinary.” Malcolm Thorpe, Reebok’s then-Sales Manager, Marketing, said, “We’ve been involved in developing soccer here and since Baichung is the best, he’s part of our vision in India.”

Adidas India

The Indian arm of the German sports equipment giant signed a deal with Bhutia in November 2003.

Other brands whose ads Bhutia has featured in:

NOTABLE CHARITY WORK & INITIATIVES

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