Bangalore-based Indian multinational edtech company BYJU’S has been announced as an Official Sponsor of the 2022 FIFA World Cup which is scheduled to be held later this year in Qatar. 

As part of this deal, BYJU’S will have access to the World Cup branding and assets to make creative campaigns and unique promotions that will be run across football fans worldwide. BYJU’S will also have the opportunity to create engaging content with educational messages as part of a multi-faceted plan. 

Talking about the partnership, Byju Raveendran, BYJU’S founder and CEO, said: 

“We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through this partnership.”

BYJU’s also announced the partnership across its social media platforms, and it will be interesting to see what the future holds for Indian companies looking for sponsorships in the sports industry. 

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