Here are the sponsors for the Finland Men’s National Football Team ahead of the Euros next summer.

Name of the Football Association – Football Association of Finland (Finnish – Suomen Palloliitto; SPL)

MAIN PARTNERS

EEZY – Helsinki-based EEZY is a personnel services company that provides career development and employment services to professionals and industries alike. It serves as a Main Partner to the SPL. The partnership sees EEZY provide its services to the football association and hold branding rights across their digital and physical assets.

ELISA – Helsinki-based Finnish telecom company ELISA also serves as a Main Partner to the SPL in a deal currently running until 2022. The sponsorship grants ELISA hold branding rights across the Finland Men’s National Football Team’s digital and physical assets.

Ilta-Sanomat (Evening News) – Finnish tabloid newspaper Ilta-Sanomat serves as a strategic partner to the SPL. The partnership sees the two parties work together to increase football coverage across the country. Ilta-Sanomat’s in-house football channel, the ISTV, holds broadcasting rights for all of Finland Men’s National Football Team’s matches, as well as for the domestic league and cup matches. Ilta-Sanomat also enjoys a strong branding presence across SPL’s physical and digital assets.

LähiTapiola – The Finnish insurance company also serves as a Main Partner to the SPL. The partnership sees LähiTapiola and the SPL work together to bolster Finnish football at the grassroots level. LähiTapiola also enjoys a strong branding presence across SPL’s physical and digital assets.

Motonet – The Finnish stores chain for spare car parts and leisure products also serves as a Main Partner to the SPL.The partnership sees Motonet and the SPL work together to bolster Finnish football at the grassroots level. Motonet also enjoys a strong branding presence across SPL’s physical and digital assets.

Veikkaus – The Vantaa-headquartered government-operated national betting agency also serves as a Main Partner to the SPL. The partnership sees Veikkaus and the SPL work together towards the development of club football; it’s also the official sponsor of the Finnish first division, which is thusly called Veikkausliiga. Veikkaus also enjoys a strong branding presence across SPL’s physical and digital assets.

Volkswagen – The German automaker also serves as a Main Partner to the SPL, an agreement that covers its men’s, women’s, futsal, and youth national teams.The partnership sees Volkswagen supply the SPL players and staff with its fleet of vehicles. Volkswagen also enjoys a strong branding presence across SPL’s physical and digital assets.

EQUIPMENT PARTNER

Nike – The American sportwear giant serves as the official Equipment Partner to the SPL since April 2014, when it replaced fellow German rival Adidas.The partnership sees Nike supply the matchday kits for all of SPL’s national teams along with other sports equipment. It also enjoys a strong branding presence across SPL’s physical and digital assets. Nike’s current agreement with the SPL runs until 2024.

 

COOPERATION AND SERVICE PARTNERS

AON – The London-headquartered Anglo-American global professional services firm serves as a Cooperation and Service Partner to the SPL. The partnership sees AON provide SPL’s players comprehensive insurance coverage. It also enjoys a strong branding presence across SPL’s physical and digital assets.

Elämysmatkat (Experience Travel) – The Finnish travel agency serves as the official travel service partner to the SPL. The partnership sees Elämysmatkat organise and manage travel for SPL’s national teams for their international outings, as well as offer exclusive packages to fans during those matches. It also enjoys a strong branding presence across SPL’s physical and digital assets.

Europcar – The French car rental company also serves as a Cooperation and Service Partner to the SPL. The partnership sees Europcar provide its services to SPL’s national teams during their international outings. It also enjoys a strong branding presence across SPL’s physical and digital assets.

HP – The California-based technological giant also serves as a Cooperation and Service Partner to the SPL. The partnership sees HP manage the IT operations for the SPL. It also enjoys a strong branding presence across SPL’s physical and digital assets.

Lidl – The Finnish arm of the German discount supermarket chain also serves as a Cooperation and Service Partner to the SPL. The partnership sees the two parties work together to promote values of fair play amongst children through football. Lidl also enjoys a strong branding presence across SPL’s physical and digital assets.

Lippupiste – The Tampere-based ticket sales company serves as the official ticket sales and marketing partner to the SPL. The partnership sees Lippupiste oversee the ticket sales for SPL’s national teams’ international matches as well as the domestic league and cup games. It also enjoys a strong branding presence across SPL’s physical and digital assets.

OutsourceIT – The Espoo-based ICT services provider also serves as a Cooperation and Service Partner to the SPL. The partnership sees OutsourceIT provide the SPL ICT-oriented services and equipment. It also enjoys a strong branding presence across SPL’s physical and digital assets.

Polar Electro – The Kempele-based technological sports training equipment manufacturer and supplier also serves as a Cooperation and Service Partner to the SPL. The partnership sees Polar Electro supply its equipment the all of SPL’s teams. It also enjoys a strong branding presence across SPL’s physical and digital assets.

PunaMusta – The Joensuu-based printing house also serves as a Cooperation and Service Partner to the SPL. The partnership sees PunaMusta provide large-scale printing products for SPL’s many needs. It also enjoys a strong branding presence across SPL’s physical and digital assets.

Rantalainen – The Finnish financial management services provider also serves as a Cooperation and Service Partner to the SPL. The partnership makes Rantalainen the official accounting firm of the SPL. Rantalainen extends its services furthermore to the Finnish clubs, and holds branding rights across SPL’s physical and digital assets.

Scandic – The Stockholm-based Nordic hotel chain also serves as a Cooperation and Service Partner to the SPL. The partnership sees Scandic provide the SPL accommodation and hospitality services for their events and trips. It also holds branding rights across SPL’s physical and digital assets.

Sinebrychoff – The Carlsberg-owned Finnish brewery and soft drinks company also serves as a Cooperation and Service Partner to the SPL. The partnership sees Sinebrychoff provide its range of beverages during SPL’s events and their national teams’ matches. Sinebrychoff also has a tie-up with Coca-Cola that allows the American beverages giant’s products to be made available at SPL’s events as well. Sinebrychoff enjoys a strong branding presence across SPL’s physical and digital assets.

STADIUM^® – The Nordic sports retail chain also serves as a Cooperation and Service Partner to the SPL. The partnership sees STADIUM^® supply sports products to the SPL as well as oversee the operations of their official online store. It also enjoys a strong branding presence across SPL’s physical and digital assets.

Subway – The American fast-food giant also serves as a Cooperation and Service Partner to the SPL. Subway serves as the official sponsor to the first division of Finnish women’s football, which is thusly called Subway Kansallinen Liiga. It also enjoys a strong branding presence across SPL’s physical and digital assets.

Teboil – The Vantaa-headquartered oil company also serves as a Cooperation and Service Partner to the SPL. The partnership sees the two parties work together towards the development of Finnish football. Teboil also enjoys a strong branding presence across SPL’s physical and digital assets.

Turo Tailor – The Kuopio-headquartered Finnish clothing company also serves as a Cooperation and Service Partner to the SPL. The partnership sees Turo provide bespoke formalwear to the Finland Men’s National Football Team. It also enjoys a strong branding presence across SPL’s physical and digital assets.

Vetonaula – The Espoo-based computer support and services provider also serves as a Cooperation and Service Partner to the SPL. The partnership sees Vetonaula   provide workstations, server solutions, the Office 365 communications service and user support to the SPL. It also enjoys a strong branding presence across SPL’s physical and digital assets.

Viking Line – The Åland Islands-based shipping company also serves as a Cooperation and Service Partner to the SPL. The partnership sees Viking Line provide transportation to SPL’s teams and their fans to the Nordic and Baltic nations during their international matches. It also enjoys a strong branding presence across SPL’s physical and digital assets.

VR – The government-owned Finnish railway company also serves as a Cooperation and Service Partner to the SPL. The partnership sees VR provide an eco-friendly transport option to SPL’s teams and their fans whenever and wherever possible. It also enjoys a strong branding presence across SPL’s physical and digital assets. VR’s current deal with the SPL runs until 2021.

Written By
Anshuman Joshi