Here, we present our previews and predictions for all matches of Gameweek 38 of the 2025/26 Premier League season.
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Serie A finds regional partner in Polymarket for US market
Serie A has announced a new multi-year regional partnership agreement with global prediction market, Polymarket, who will become the Official and Exclusive Prediction Market Partner of the Italian league in...
Best brand campaigns ahead of the 2026 FIFA World Cup
Football being the most popular sport, FIFA Men’s World Cup is one of the most awaited and most followed tournaments in the world. Consequently, it’s a great opportunity for big...
Chelsea FC team up with Roc Nation Sports International
Chelsea Football Club have announced a partnership with entertainment company Roc Nation Sports International (RNSI).
UEFA Europa League 2025/26 Final | Preview and Prediction
Here, we present our preview and prediction for the final of the 2025/26 UEFA Europa League, which will see Freiburg take on Aston Villa.
Latest News
PIF announced as as Official Tournament Supporter of FIFA World Cup 2026
The Public Investment Fund (PIF) has been announced as an Official Tournament Supporter of the 2026 FIFA World Cup.
Arsenal FC announce partnership with Deel
Arsenal FC have announced global payroll and HR platform Deel as the Official Sleeve Partner of their men's first team.
Coventry City FC extend Monzo partnership
Coventry City Football Club have announced an extension of their partnership with British online bank Monzo.
Mourinho to Madrid: A stroke of genius, or a recipe for disaster?
Here, we break down why Real Madrid have decided to bring back a past-his-prime José Mourinho, and what to expect from the two.
UEFA announces multi-year Haleon partnership
The Union of European Football Associations (UEFA) has announced a multi-year partnership with Haleon, a consumer health company.
Premier League 2025/26: Gameweek 37 Preview and Predictions
Here, we present our previews and predictions for all matches of Gameweek 37 of the 2025/26 Premier League season.
FIFA finds new partner in Quaker for World Cup 2026
Quaker Foods has been unveiled as the Official Breakfast of the 2026 FIFA World Cup and a Player Escort Program sponsor.
Google partners with Iraq and Morocco national football teams ahead of FIFA World Cup 2026
Generative AI chatbot Google Gemini has been announced as the Official Technology Sponsor of the Iraq and Morocco national football teams.
Argentine Football Association (AFA) teams up with AviaGames
AviaGames, a mobile skill-based gaming company, has been announced as a Regional Sponsor of the Argentina men's national football team.
Morocco men's national football team find new partner in Google Gemini
Google Gemini will serve as the Official AI Sponsor of the Morocco men's national football team for the 2026 FIFA World Cup.
Degree partners with Christian Pulisic for FIFA World Cup 2026 campaign
Antiperspirant brand Degree has announced a partnership with American footballer Christian Pulisic ahead of the 2026 FIFA World Cup.
Inter Miami CF find new partner in IM8
Inter Miami CF have announced a multi-year partnership with Prenetics Global Limited, a health and longevity brand.
BT Group teams up with UEFA Euro 2028
British telecom company BT Group has been announced as the Official Telecommunications Partner of UEFA Euro 2028.
Top 10 Most Marketable Athletes at the FIFA World Cup
Professional footballers in the modern era are not just athletes but multi-millionaires whose earnings goes far beyond their enormous annual salary wages to include brand endorsements, investments, and personal business...
FIFA expands Fanatics partnership
World football–governing body FIFA has announced a long-term expansion of its agreement with collectibles company Fanatics.
Asian Football Confederation partners with EA Sports FC for AFC Asian Cup 2027
The Asian Football Confederation (AFC) has announced EA Sports FC as an Official Licensed Product of the 2027 Asian Cup.
Swiggy Instamart partners with Panini ahead of FIFA World Cup 2026
Swiggy Instamart has teamed up with Panini to launch the "FIFA 365 Adrenalyn XL 2026" trading card collection in India.
LaLiga announces partnership with Duracell
LaLiga has announced a three-year partnership with battery manufacturer Duracell, bringing it on board as its Official Partner of Added Time.
Asian Football Confederation (AFC) announces partnership with Aramco
The Asian Football Confederation (AFC) has announced a partnership with the Saudi energy and chemicals giant Aramco.
Premier League 2025/26: Gameweek 36 Preview and Predictions
Here, we present our previews and predictions for all matches of Gameweek 36 of the 2025/26 Premier League season.
EA and Visa teams up for EA SPORTS franchises
American video game company Electronic Arts (EA) has announced a multi-year partnership with the global digital payments company Visa.
AFC Bournemouth sign record deal with Hummel
AFC Bournemouth have announced signing a record multi-year partnership agreement with Danish sportswear brand Hummel.
Mumbai City FC team up with Lilavati Hospital
Mumbai City FC have announced a partnership with Lilavati Hospital and Research Centre, roping it in as their Official Medical Partner.
Aston Villa FC announce partnership with Sports Illustrated Tickets
Aston Villa FC have announced a partnership with Sports Illustrated Tickets, roping it in as their Official Fan Experience Partner.
FIFA’s sponsorship model: Here's how it differs from club football
Here, we take a look at all the ways in which FIFA’s sponsorship model differs from club football sponsorships.