English football club Coventry City has signed a partnership renewal with accident repair specialist XL Motors, who will continue on as an Official Club Partner for the 2026/27 season. The...
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Ipswich Town renews MatchWornShirt partnership
English football club Ipswich Town has recently announced a partnership renewal with match-worn and signed football shirt platform, MatchWornShirt, who will continue on as a partner for the ongoing 2026/27...
Nottingham Forest signs BOYLE Sports as new partner
Premier League club Nottingham Forest has announced a new partnership agreement with BOYLE Sports who has been revealed as the club's Official Betting Partner for the 2026/27 season. The partnership...
Blackburn Rovers ropes in DBS Check Online as new shirt partner
English football club Blackburn Rovers has announced a new partnership with non-departmental public body in England and Wales, DBS Check Online, who has joined as the Back of Shirt Sponsor...
Leeds United extends Astonish partnership
Premier League club Leeds United has announced a new partnership extension with affordable household and personal care brand Astonish. The partnership extension will see Astonish take on the role of...
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Leicester City signs Cromwell as new back of shirt partner
English football club Leicester City Football Club has announced a new partnership with Leicester-based supplier of industrial tooling, safety equipment, PPE and consumables, Cromwell, who has joined the Premier League...
Inter Milan renews Gruppo Gattinoni partnership
Italian football club Inter Milan has announced a partnership renewal with travel and events company Gruppo Gattinoni, who will continue on as Inter Milan's Official Travel Agency and manager. Gruppo...
Manchester United's transfer window: Midfield addressed, but defensive underbelly remains soft
In the off-season, Athletic transfer correspondent David Ornstein had predicted that Manchester United will be one of the busiest clubs in the transfer window given the huge magnitude of the...
From "Who Wants to Be a Millionaire?" to Champions League football, Dambrauskas has arrived
Lithuanian football coach Valdas Dambrauskas is going to lead Azerbaijani club Sabah FK in Europe’s elite competition (UEFA Champions League) in the 2026/27 season. This is Sabah’s debut in the...
Nottingham Forest joins hands with Bally's Intralot
Premier League club Nottingham Forest have signed a new multi-year partnership with iGaming operator and global provider of lottery solutions, Bally's Intralot, who has joined the club as their new...
Bayern Munich signs multi-year deal with NHL
German football giants Bayern Munich have announced a new multi-year partnership agreement with the National Hockey League (NHL) with the partnership set to see NHL and Bayern Munich work together...
Chelsea attack firing under Alonso
Chelsea FC appointed former Real Madrid coach Xabi Alonso as their manager ahead of the 2026/27 season this summer. Amidst massive speculation surrounding his former club Liverpool, Alonso took up...
An ode to Lionel Messi
We all saw this coming. We all knew that this was an eventuality from the moment Spain lifted that World Cup trophy. We had all the time in the world...
Chelsea FC announce Rimmel London partnership
Chelsea FC have announced a partnership with cosmetic brand Rimmel London, bringing it on board as an Official Partner of their women's team.
Marcus Rashford's performance against Ipswich Town was the first step in winning over Old Trafford faithful
Marcus Rashford shone against Ipswich Town. It's a start as far as winning back the support of the Man United faithful is concerned.
Newcastle United FC ink multi-year deal with SumUp
Newcastle United FC have roped in fintech company SumUp as their Official Training Kit Partner on a multi-year deal.
West Ham United FC ink deal with Williams Environmental
West Ham United FC have announced a partnership with Williams Environmental, a family-run waste management company.
Charlton Athletic FC announce Sofnfree partnership
Charlton Athletic FC have roped in Sofnfree, an African hair care brand, as the Official Sleeve and Haircare Partner of their women's team.
Manchester City joins hands with AUX
Premier League club Manchester City have recently announced a new multi-year partnership agreement with air conditioning brand AUX who have joined the club as their Official Air Conditioner Partner. The...
AFC Bournemouth extends NOCO deal
Premier League club AFC Bournemouth has announced a partnership extension with consumer electronics & automotive chemicals manufacturer NOCO who will continue on as an Official Partner of the club for...
Brighton & Hove Albion FC ink multi-year deal with The Shore Group
Brighton & Hove Albion Football Club (BHA) have announced a multi-year partnership with The Shore Group, a Hove-based construction company.
Wolverhampton Wanderers FC extend Wednesfield Cars partnership
Wolverhampton Wanderers FC (Wolves) have announced an extension of their partnership with local taxi provider Wednesfield Cars.
Leeds United FC extend Employment Hero partnership
Leeds United Football Club have announced an extension of their partnership with Employment Hero, a Sydney-based company.
Coventry City FC rope in Geely Auto UK as official partner
Coventry City Football Club have roped in Geely Auto UK as their Official Vehicle Partner and Official Sleeve Partner.
Brentford signs new deal with Triangle Tyre
English football club Brentford FC has signed a new multi-year partnership with Triangle Tyre who has joined the club as their Official Tyre Partner. The two-year agreement will see Stapleton's...
UEFA Champions League 2026/27: Looking at top teams' league phase fixtures
Here, let's take a look at the league phase fixtures of all top teams in the 2026/27 UEFA Champions League.
Emiliano Martinez's imminent signing is curtains on The Robert Sanchez Experience at Chelsea
It was a fool’s errand on Chelsea’s part to start a fourth season with Robert Sanchez as their starting keeper, and his dibbly-dobbly performance against Fulham in the season-opening 3-2...
New Netherlands coach Xavi aims to usher period of success for the Oranje
For a man who spent almost the entirety of early playing career under some of the biggest names in Dutch Football, being appointed the new manager of the Netherlands men’s...
Qatar Stars League brings on Hankook Tire as new sponsor
The Qatar Stars League (QSL) has announced a new partnership agreement with global tyre manufacturer Hankook Tire, who has joined as a Sponsor of the Dohan Bank Stars League for...
AFC renews HOY media partnership
The Asian Football Confederation (AFC) has announced a new partnership renewal with the HOY media network (HOY), who will continue on as the Official Media Partner of AFC in Hong...
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