Sports betting operator join as official partner till 2026.

The French Football Federation has inked a five-year deal with French sports betting operator Betclic, bringing on the firm as an official partner.

The Bordeaux-headquartered company will now serve as an official partner of the country’s governing body till the 2026 Men’s World Cup and also sponsor the French national teams and partner the Coupe de France and the grassroots-level programs in the country.

The five-year deal is reported to be worth between €5 million and €8 million per year. Betclic replaces PMU, a horse racing orientated betting operator, who was the FFF’s major partners from the 2009/10 season to the 2020/21 season.

Nicolas Béraud, CEO of Betclic, said “For more than fifteen years, Betclic has been a major player in French football, so we are very proud to become a partner of the teams of France, the Coupe de France and amateur football. We support its development notably through our partnerships with numerous clubs and the Professional Football League. Betclic will therefore be closer to French fans for the next international, national and local events in order to experience football like nowhere else and to exalt their passion for sport. This collaboration confirms Betclic’s commitment and support to the development of French sport.”

The FFF’s President Noël Le Graët commented, “We are delighted that Betclic is joining the circle of our partners. This new collaboration with a dynamic French company, a historical leader in its market, makes all the more sense since Betclic is invested and renowned in football. In this difficult period, this new partnership marks the attractiveness of the FFF and its activities with its French teams, the Coupe de France, the flagship competition of French football which brings together more than 7,000 professional and amateur clubs at each edition, and its two million practicing licensees, educators, referees and managers who share this common passion for football throughout France.”

Betclic also has a sponsorship deal with Ligue de Football Professionnel and is the official partner of Ligue 1 and Ligue 2 from the 2020/21 season to the 2022/23 season. Other than football, Betclic is also the official sports betting partner of the National Rugby League’s (Ligue Nationale de Rugby) first division Top 14 Rugby Union Tournament, having signed up with the country’s main rugby league on a three-year deal.