Alt DRX, an innovator in the digital real estate space, has announced a strategic partnership with Indian cricket commentator and journalist Harsha Bhogle.

This collaboration marks a significant milestone for the digital platform as it aims to disrupt the real estate landscape, making investments more accessible for everyday Indians.

Bhogle, as per the agreement, will be the voice and face of Alt DRX’s brand communication and content strategy. Via 360-degree marketing campaigns, he will be amplifying Alt DRX’s mission to democratise real estate investment.

Commenting on the development, Avinash Rao, Alt DRX Co-founder, said: 

“In our mission to democratize real estate investment in India, we sought a partner who could bridge the gap between traditional property ownership and the digital age. Harsha Bhogle, with his unparalleled ability to make complex subjects simple, is the ideal ambassador for Alt DRX. His trusted voice will help us convey how our platform is making real estate investment as straightforward and engaging as following a cricket match.”

Manisheel Gautam, Alt DRX Chief Marketing Officer, added: 

“We are confident that Harsha’s involvement will inspire millions of Indians from all walks of life to explore the potential of Digital Real Estate investment through Alt DRX.”

Harsha Bhogle added: 

“I am excited to team up with Alt DRX, a company that is revolutionizing how Indians invest in real estate. Just as cricket brings people together and opens up new possibilities, Alt DRX is making property investment accessible to everyone. I am looking forward to helping demystify real estate investment and showing how Alt DRX’s digital marketplace can be a game-changer for those looking to build wealth through property. It is about bringing the same excitement and accessibility to real estate that I’ve always tried to bring to cricket commentary.”