On Sunday, Internet company Just Dial Limited announced in a BSE filing that it has signed an agreement with broadcaster Star India for advertising as a co-presenting sponsor during Indian Premier League 14. The T20 tournament is scheduled to start on 9th April in Chennai, and the final will take place on May 30th at the Narendra Modi Stadium, Ahmedabad.

“Pursuant to the provisions of Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015 and in continuation to our previous communication on launch of our exclusive B2B platform, JD Mart, we hereby inform all relevant stakeholders that Just Dial Limited (“the Company”) has today signed an advertising agreement with broadcaster Star India Private Limited “Star” for advertising as ‘Co-Presenting Sponsor in Indian Premier League – 14 (IPL 2021), to be held in April-May 2021,” the company mentioned in the BSE filing.

JustDial signed its first IPL sponsorship agreement in 2014 with multiple team franchises, including Mumbai Indians, Delhi Capitals (formerly called Delhi Daredevils), Hyderabad Sunrisers, Kings XI Punjab, and Royal Challengers Bangalore. 

Just Dial provides local search-related services to Indian users through multiple platforms such as Desktop/ PC website, mobile site, mobile apps (Android, iOS, Windows), over the telephone, and text. It has launched its B2B portal, Jd Mart, across various platforms for users in February.