Formula One has announced a partnership agreement with the Las Vegas Convention and Visitors Authority (LVCVA), roping it in as an Official Partner.

The LVCVA, the official destination marketing organisation of Southern Nevada, promoting tourism, conventions, meetings, and special events, is one of the founding partners of the Las Vegas Grand Prix.

The deal, which runs until the end of 2025, will see the LVCVA work on fan engagement activities and receive trackside branding during multiple races starting with the ongoing Formula One season. 

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Emily Prazer, Chief Commercial Officer, Formula 1 and F1 Las Vegas Grand Prix, commented:

“We are constantly pursuing unique and exciting ways to showcase the destinations in which we race and to demonstrate the value that our sport delivers economically, culturally and for the community. The LVCVA were instrumental in bringing Formula 1 to Las Vegas as a founding partner of the race, and we are thrilled to be expanding our relationship with them to continue to position Las Vegas as the Sports and Entertainment Capital of the World.“

Steve Hill, President / CEO of LVCVA, said:

“We are thrilled to elevate Las Vegas’ visibility by becoming an official partner of Formula 1. In recent years, Las Vegas has made tremendous strides in becoming the Sports and Entertainment Capital of the World and partnering with the world’s premier motor sport organisation to host the Las Vegas Grand Prix marked a major milestone in that effort. We look forward to working closely with Formula 1 through this new partnership and keeping Las Vegas top of mind for the millions of F1 viewers and fans around the world.“