MIDTJYLLAND Archives

With fellow group clubs in Liverpool, Atalanta and Ajax, current Danish champions FC Midtjylland face a tough challenge in the UEFA Champions League. We look at their sponsors for the season.

MAIN SPONSOR

Arbejdernes Landsbank – Copenhagen-headquartered Danish bank Arbejdernes Landsbank was announced as the principal sponsor of FC Midtjylland earlier this year in April. The four-year deal is reportedly worth between DKK15m (currently US$2.37m) and DKK20m (currently US$3.16m) annually and sees the Danish financial institution’s logo emblazoned across the front of the club’s matchday’s kits. Its logo can also be seen on the shorts of FC Midtjylland’s kit during their domestic matches.

CLOTHING PARTNERS

Nike – American sportswear giant Nike serves as the official technical partner to FC Midtjylland since 2015, when it replaced Wunderelf.

Sportmaster – Denmark’s largest chain of sports equipment retail stores, Sportmaster, serves as a clothing partner to FC Midtjylland since 2015. The agreement is part of a joint venture with Nike that sees Sportmaster and Nike work together and supply the club with training clothes, lifestyle products and other equipment.

BETTING PARTNER

Oddset – Danske Spil-owned bookmaker, Oddset, serves as the official betting partner to FC Midtjylland. The deal grants Oddset branding rights across the club’s digital and physical assets.

FACILITY PARTNER

MCH Group – Scandinavia’s largest experience centers group MCH serves as the official facility partner to FC Midtjylland. FC Midtjylland’s home ground, Arena Herning, is sponsored by the MCH Group (hence called the MCH Arena) and serves as one of the group’s experience centers.

FCM PARTNERS

Det Faglige Hus – Det Faglige Hus (literally, ‘The Professional House’) is a Danish yellow trade union with its own unemployment insurance fund. It also serves as an official partner to FC Midtjylland. The deal grants the union branding rights across the club’s digital and physical assets.

Ejner Hessel – Privately-owned Danish car dealership Ejner Hessel also serves as an official partner to FC Midtjylland. The deal grants Hessel branding rights across the club’s digital and physical assets. Hessel’s logo can also be seen at the back of Midtjylland’s matchday kits.

Handelsbanken – Stockholm-headquartered bank Handelsbanken also serves as an official partner to FC Midtjylland. The deal grants the Swedish financial institution branding rights across the club’s digital and physical assets.

Herning – The municipality of Herning also sponsors FC Midtjylland. Its insignia receives branding across the club’s digital and physical assets.

IT Relation – Danish IT services provider IT Relation also serves as an official partner to FC Midtjylland. The deal grants the company branding rights across the club’s digital and physical assets.

Jack & Jones – Danish clothing company Bestseller-owned Jack & Jones also serves as an official partner to FC Midtjylland. The deal grants the company branding rights across the club’s digital and physical assets.

JBS – Herning-headquartered Danish undergarments producer JBS also serves as an official partner to FC Midtjylland. The deal grants the family-owned, family-run company branding rights across the club’s digital and physical assets. The JBS logo can also be seen on the front of Midtjylland’s matchday kits during their domestic matches.

Royal Unibrew – Faxe-headquartered Danish brewing and beverage company Royal Unibrew also serves as an official partner to FC Midtjylland. The deal grants Royal Unibrew pouring rights for its drinks inside the MCH Arena and branding rights across the club’s digital and physical assets.

SUPER PARTNERS

A Hereford Beefstouw – Danish steakhouse restaurant chain A Hereford Beefstouw serves as a super partner to FC Midtjylland. The deal grants the restaurant chain branding rights across the club’s digital and physical assets.

Bomidtvest – Ikast-based housing society Bomidtvest also serves as a super partner to FC Midtjylland. The deal grants the firm branding rights across the club’s digital and physical assets.

C.C. Contractor – Herning-based construction company C. C. Contractor also serves as a super partner to FC Midtjylland. The deal grants the company branding rights across the club’s digital and physical assets.

DAHL – Danish law firm DAHL also serves as a super partner to FC Midtjylland. The deal grants the firm branding rights across the club’s digital and physical assets.

Dansk Værktøjs Salg – Kibæk-based building materials supplier Dansk Værktøjs Salg (literally, ‘Danish Tool Sales’) also serves as a super partner to FC Midtjylland. The deal grants the company branding rights across the club’s digital and physical assets.

eToro – Multinational social trading and multi-asset brokerage company eToro serves as a super partner to FC Midtjylland since November 2018. The deal grants the company branding rights across the club’s digital and physical assets.

IBF – Danish housing materials manufacturer and supplier Ikast Betonvarefabrik (IBF) also serves as a super partner to FC Midtjylland. The deal grants the company branding rights across the club’s digital and physical assets.

Jet Sport – Viborg-based textile printing company Jet Sport also serves as a super partner to FC Midtjylland. The deal grants the company branding rights across the club’s digital and physical assets.

Jysk Møbelfabrik – Herning-based office furniture supplier Jysk Møbelfabrik also serves as a super partner to FC Midtjylland. The deal grants the company branding rights across the club’s digital and physical assets.

KPC – Project development and turnkey contract expert KPC also serves as a super partner to FC Midtjylland. The deal grants the company branding rights across the club’s digital and physical assets.

MANY Digital – Data-based Danish fan engagement company MANY Digital also serves as a super partner to FC Midtjylland. The deal grants the company branding rights across the club’s digital and physical assets. MANY has also worked with FC Midtjylland to launch a dedicated app for the club’s fans to maximise engagement in a COVID-ridden season.

Mascot International – Family-run Danish workwear and safety footwear manufacturer and supplier Mascot international also serves as a super partner to FC Midtjylland. The deal grants the company branding rights across the club’s digital and physical assets.

PwC – Multinational professional services network PricewaterhouseCoopers (PwC) also serves as a super partner to FC Midtjylland. The deal grants the company branding rights across the club’s digital and physical assets.

Silkeborg Slagteren – Danish meat-based food products supplier Silkeborg Slagteren also serves as a super partner to FC Midtjylland. The deal grants the company branding rights across the club’s digital and physical assets. Silkeborg Slagteren also supplies sausages inside the MCH Arena.

SKYBOX
Bone’s
By HUUS
Danspin
Dion Eriksen Holding
Gastro13
Jyske Bank
Klima Huse
LâLâ no. 17
Musikteatret
MUUBS
Biebuhr Gears
Pambas
Salut
Spectre
Sports Group Denmark
Thygesen & Birk Fabrics
Yutaka Sushi Bar

BUSINESS CLUB
Ole Andersen
AFRY
Agilia
AR Skilte
ASP Event
AVK Valves
Bach Gruppen
BDO
Bent Jenssen
Blicher
BWS
Brdr Price
Capio
Customized Sport
DanCrash
Danish Crown
Danske Bank
Fragt
Dansk Industri & Skadeservice
Dansk Mjød
Digital Group
El Experten
EMR
Faerch
Fjordgaarden
Formue Pleje
Gemina Termix
Tex-Time
Hammerum El
Herning Centret
Herning City
HN Coating
Hotel Medi
House Doctor
HV Butikken
I-Charge
Ikast-Brande Kommune
Indur A Strong Connection
Infinitum
INNOVATER
JE
Kastberg Biler
KDE
Kibæk Presenning
Kingo
Kjargaard Byg
Kramp
Lange
LA Travel
Marius Pedersen
Mark On
McDonald’s
Mediehuset Herning Folkeblad
Midtjysk Festudlejning
Natural Brande
Nordea
OK Snacks
Pensions Gruppen
Prime Cargo
Pro Skadservice
ProShop Europe
Rafinor
Reguvent
Rich-Andersen
Ringkjøbing Landbobank
S360 Digital
Salling IT & Print
Sandfeld
Site Facility
SJ Feriehusudlejning
Sparekassen Thy
Sparinvest
Sunds Textiles
Søren Holstein Thygesen
Thoustrup Præstegaard
TTG
Tømrerfirmaet
Vestjysk Marketing
Vion
Witt
X-Company
ZO24
Årstiderne Arkitekter

CLUB 99
A-TEX
Arctico Security
AS Facader
Averhoff
Bauhaus
Biosym
BMT Tagdækning
CC Management
CircleK
Clausen-Erhverv
Club LaSanta
CoastZone
Convey
DanBolig
De Forenede Dampvaskerier
DOHM
Dolphin Hotel Herning
DSV
Dyrby’s Café & Restaurant
Electro Performance
EY
Esstaal
EWC Export
FM Bygningsdrift
Free Bikeshop Struer
Gardinmester
Gastro13
Glas & Rammer
Green Graphic
Gustav H.C.
Hedegaard
Helmstmt
Herning Capital
Herning Undervognscenter
Hotel Eyde
House of Finn Juhl
Idégården Living
Ikast Avis
Ikast Etiket
Indkøbs Mægleren
ISI
Jackpot Spilleautomater
Swedoor
Jensen Solfilm
JFP
Joca
Jull Jørgensen Administration Service
Jyllands Park & Zoo
Jyske Bank
Jysk Formtryk
Ken Storkøkken
Klink & Jensen
Langkjær Staalbyg
Leasing DK
Leesign
Linds
Lynge Papir & Kontor
Materielhuset
MBE
The Media House Ikast-Brande
MiniRadio.TV
Mureren & Tømreren
Murerfirmaet Barslund & Gasseholm
MUUBS
netIP
Nordisk Film Biografer
Nykredit
OK Baby Strik
Pro Montage
REMA 1000
Restaurant JA
SAGRO
Scan Production
SG
Skousen / Invita Ringkøbing
SONO
Sparekassen Kronjylland
Spektrum Advokater
SPROD
STS Biler
Studio1-2
Sundhedshuset Herning
Herning Fodboldgolf
Svane Herning
Tandlægerne Herning
Thiele
Thygesen Consult
TIF TIFFY
Tjoose
Total El & Hvidevarer
Uggerhøj
UHRSKOV Vinhandel
Viking Coating
Vilak
Vin-Kunst
Vistisen+Lunde
Volkswagen Herning
WOW-Park
XO-Ledelse

CLUB EUROPA
Brand ABC Beredskab
Brands4Kids
Carbi
CP
EL:CON
Elteco
Herning Ejendomsservice
InKom
KN Machines
Møblér Ikast
Padel Lounge
Rygcenter Midtvest
STABY
Time Consult

HALL OF FAME
Abena
Bech’s Flytteforretning
Bilka
Birthes
BOGH
Brdr. Mann
Carclub
CM ISO
Compusoft
Danske Fiskeauktioner
Dansø
Diesel Dok
eANDSPORT
Garant
H&S Westergaard
Hammerum Stålbyg
Maler H&M
Hydra Grene
JA Brolægning
JE Accounting Service
K.B. Tagpapservice
Klimadan
Konsulenthuset Horslund
KVIK
Link Blik & VVS
Midt-Trans Simmelkjær
ML Diamantskaering
MultiLine
Hansen & Vedel
Murerfirmaet Kurt Nielsen
Ready2Clean
REMA 1000 Aulum
S.M. Værktøj
STEA Emballage & Logistik
Super Daek
Søren O

REGIONS PARTNER
Arkitec
BC Catering
CNS Security
ELAS
HV Transport
Jerpers Planteskole
StuePlanter
Nonstop Systems
Signesminde Kro

OTHERS
Advokathuset Eegholm
Africa Tours
Arne Poulsen
A-Serve
Bibus Sindby
Brandtex Copenhagen
Mogens Lund
Cilo
Cleanperten
Danboring
Dansk Kassesystem
Dansk Outlet Ikast
Den Jyske Sparkasse
Dirty Ranch Steakhouse
EDC
John Thomsen
Sejer Pedersen
Business Insurance Denmark
Fysio Denmark
GO Shuttle
Hewikut
Holm’s Rengøring
JW Industri
Jysk Diamantskæring
KK Wind Solutions
Teknik Gruppen
Kylling & Co.
LIMO Group
Logi Trans Offshore Express
MC Mortensen
Midtjyllands Airport
Midtjysk Gartnerhal
Midtjysk Gulvmontering
Preben Jørgensen Huse
Rainbow Company
Scandic Regina
Skolegades Bageri
SUVO
Søren Knudsen
Tandlægerne Kold
Textile Logistics

CLUB FCM 2019-2020
JNC Teknik

CLUB FCM 2020
Adventure DK
BlueC
Chanok
Dansk Maskinbørs
Danvirk
Dyreborg Maskinteknik
Give Steel
GK VVS
Sundhedshuset Herning
KG Assistance
LIGA Sport
Roald Hansen
Merrild Studios
Midt-vest Klovpleje
MS Safety
NimaLift
Scanenergi
Sidde-rigtg Møbler
Totalrengøring
Økovin

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