On Wednesday, Virat Kohli joined MX TakaTak, a short video-sharing platform. The Indian captain will make entertaining and unique TakaTak Videos and will actively take part in Hashtag Challenges and Livecast, providing an opportunity for his followers to have a closer glimpse at him off the field. Kohli’s posts on MX TakaTak would offer his followers a glimpse into his candid shots. Extending his influence on social media, within 24 hours, he already uploaded six videos and amassed over 16,000 followers on the platform.

Sharing his excitement, Virat Kohli said, “I’m really excited to have joined MX TakaTak. It’s the leading short video app and gives me a new place to share moments from my life and to have authentic conversations with my fans across the globe.”

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Commenting on the association, Karan Bedi, CEO, MX Player and MX TakaTak said, “Short video platforms have until now been at the early part of the adoption curve, primarily led by the rapidly growing online influencer community to showcase their talent and build their fan base. However, with legendary cricketer Virat Kohli, who is India’s biggest celebrity as well as one of the world’s top stars, creating an account on MX TakaTak, we are now in the cultural mainstream.”

“This space has changed a lot since the time we entered the market and has marked several high points in only a year. We are happy to be welcoming the Indian Cricket Superstar – Virat Kohli to the TakaTak family and look forward to being part of his life. With this move and many more to come, we want to offer our millions of users more delightful moments from their biggest idols’ lives,” he further added.

Additionally, the company has collaborated with seven IPL teams as their short-video streaming platform, including the Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore, and Sunrisers Hyderabad.

MX TakaTak was launched in June 2020. It provides an extensive music archive, multiple plugins, audio mixing tools, and voice recording features. After its introduction less than a year ago, it has grown at a breakneck pace, with over 200 million users downloading it. The app has over 150 million monthly active users. The app is compatible with both iOS and Android devices.