On Friday, OnePlus, a global technology company announced the appointment of famous cricketer Jasprit Bumrah as its Brand Ambassador for the Wearables segment, including the OnePlus band and watch. The collaboration with Bumrah reinforces the Brand’s concept of ‘Never Settle’ and the company’s desire for excellence.

The collaboration includes a 360-degree promotion, which will be launched with a OnePlus x Jasprit Bumrah digital video on OnePlus India’s YouTube and Instagram channels. The video is an inspiring monologue that shows how the gadgets, although being loaded with fitness functions, cannot make the consumer fit on their own. The technology just serves as a trigger for people to become the healthiest version of themselves. It encourages users to push their boundaries and give their all every time they put on the gadgets. Throughout this health journey, the gadgets are a quiet sidekick.

Sharing his thoughts, Bumrah said: “It’s really wonderful to see a young brand empower the tech landscape and rise to the challenge of delivering exactly what consumers want.”

Commenting on the association, the OnePlus spokesperson said: “As a brand, OnePlus has always believed in challenging itself, constantly redefining standards and delivering on our promise to ‘Never Settle.’ A disruptor throughout his career, we see these ideologies reflected in Jasprit, his grit and his determination. This synergy has convinced us that nobody could better represent what we stand for and we are delighted to welcome Jasprit to the OnePlus family.”