This article contains information about American professional tennis player Taylor Fritz’ brand endorsement deals and investments.

Taylor Fritz’s brand endorsements and sponsors over the years — Optimum Nutrition, Nike, Rolex, Maestro Dobel Tequila, Waterdrop, ZipRecruiter, Better Help, Cadillac, Lavazza

CURRENT ENDORSEMENT DEALS

Optimum Nutrition

Fritz took to Instagram to announce his partnership with Optimum Nutrition on July 22, 2021.

Optimum Nutrition is a health and wellness brand that manufactures and sells nutritional foods, including supplements for athletes and sportspersons.

Nike

Nike is Fritz’s on-court kit sponsor. The deal covers his headgear, shirts, shorts and shoes.

Head

Austrian sports equipment company Head has a racquet deal in place with Fritz, whose profile is showcased on the official Head website.

Rolex

Fritz’s partnership with Swiss luxury watchmaker Rolex has been in effect since at least September 2019.

Maestro Dobel Tequila 

In April 2023, Maestro Dobel Tequila, a Mexican brand with a heritage that dates back more than 250 years, announced the signing of Taylor Fritz as an official partner via Instagram.

Waterdrop

Vienna-based micro-drink company Waterdrop announced the signing of American tennis stars Danielle Collins and Taylor Fritz as its first brand ambassadors in June 2022.

As part of the deal, the athletes promote the brand on social media. 

Past ENDORSEMENT Deals 

ZipRecruiter 

ZipRecruiter, an American employment marketplace for job seekers and employers, roped in the Fritz as an official partner in October 2022. 

BetterHelp

In September 2022, BetterHelp, a mental health platform, roped in Fritz as a brand ambassador. As part of the deal, Fritz ran several campaigns for the platform until mid-2023.

Cadillac

In March 2022, American luxury carmaker Cadillac, owned by General Motors, released a sponsored post on social media for its All-Electric Cadillac Lyriq, with Fritz as its face. 

Lavazza

The partnership between Italian coffee brand Lavazza and Fritz seems to have commenced sometime in mid-2021, although the specific date is unknown. The partnership between the two involves social media posts from Fritz’ account and ad shots that Lavazza posts on its own social media pages. 

Investments 

ReKT Global

Fritz loves to game, and as a result of his passion for gaming, he decided to invest in ReKT Global, which is an esports infrastructure company that attempts to bridge the existing gap between traditional sports and esports by making the latter a lively experience. Fritz has been involved with the company since December 2019 at least.