Sachin Tendulkar has entered into a multilayer alliance with Bengaluru-based online education technology firm, Unacademy. A collection of immersive live classes will also be hosted by the former star cricketer, which can be viewed free of charge by anyone on the Unacademy website, company officials said on Monday.

Commenting on the association, Tendulkar said, “I have always believed in the power of sports as a medium that not only unifies people but also gives invaluable lessons which can help individuals in any walk of life. As a learning platform, Unacademy has always bridged geographical boundaries by making learning accessible from any part of India. When my vision matched with Unacademy’s mission to democratise education, we decided to come together to create a unique learning experience.”

Gaurav Munjal, Co-Founder, and CEO of Unacademy Group, said, “With this partnership, we are creating an unmatched learning experience by having Sachin share his life lessons with our learners and coach them. We are working on developing a deeper content-led partnership, the contours of which will be revealed in the coming months.”

Unacademy has a network of more than 49,000 registered educators and more than 40 million pupils. The platform reaches out to students in 14 Indian languages through 5,000 cities in India. Prominent investors including Tiger Global, Dragoneer Investment Community, SoftBank Vision Fund 2, Facebook, General Atlantic, Sequoia India, SAIF Partners, Nexus Venture Partners, Steadview Finance, and Blume Ventures are a part of the firm.

Financial terms of the arrangement are yet to be disclosed, but Tendulkar said he would devote lots of time to the forum and regularly host interactions.