English club Liverpool FC have announced a multi-year partnership with Visit Maldives designating them as its Official Destination Partner.
The partnership deal extends to both the Men’s and Women’s football teams.
To celebrate the partnership, Liverpool fans will have the chance to win a five-night trip to the Maldives, including flights and accommodation. For this, they will have to participate in a MYLFC competition.
Liverpool fans will also be able to enjoy exclusive content, special promotional offers and various competitions with prizes.
Speaking on the partnership, Ben Latty, Liverpool’s Chief Commercial Officer said:
“We’re very excited to welcome Visit Maldives into the Liverpool FC family as our official tourism partner. Together we share a passion for creating unforgettable experiences that bring people together in meaningful ways.
We also share a commitment for being the most sustainable we can be, whether that’s via our award-winning The Red Way programme or Visit Maldives raising concerns about preserving delicate underwater ecosystems. We look forward to supporting each other in these vitally important areas moving forward.”
Speaking on the deal, Ibrahim Shiuree, the CEO and managing director of Visit Maldives, said:
“Partnering with a club as iconic as Liverpool FC, who share our core values to drive positive change towards a more sustainable future, is a proud moment for Visit Maldives.
Together, we’ll be able to offer exclusive opportunities and experiences, bringing the magic of the Maldives to millions of passionate fans around the world. We’re particularly thrilled about the MyLFC competition and the chance to give one lucky fan the trip of a lifetime in the Sunny Side of Life.”
This is a strategic partnership to promote Maldives as a world-class tourist destination. With Liverpool FC being a global club with millions of followers, Visit Maldives would be able to target their ambitious target of $5BN in tourism income for 2025.
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