The Asian Football Confederation (AFC), Asia’s football-governing body, has announced a partnership with Du Xiaoman Technology, a Chinese financial technology company, roping it in as a Global Supporter of the Asia Qualifiers for the 2026 FIFA World Cup, dubbed AFC Asian Qualifiers™ – Road to 26.
As per the agreement, Du Xiaoman will help the AFC expand its reach and connect with wider audiences in the regional markets through fan activations and live match experiences.
The AFC Asia Qualifiers for the 2026 World Cup have 18 teams battling it out in three groups of six in a double round-robin format, with the top two sides from each group qualifying directly for the World Cup.
Datuk Seri Windsor John, AFC General Secretary, commented:
“The AFC is delighted to welcome Du Xiaoman Technology as a Global Supporter of the AFC Asian Qualifiers – Road to 26 and we thank them for showcasing their confidence in the future of the Asian game. The enhanced qualification format has already elevated the levels of anticipation and competition for both our teams and passionate fans and we look forward to partnering with like-minded organisations such as Du Xiaoman Technology to create even more memorable experiences for all our valued stakeholders.“
Xinxin Cui, General Manager of the Brand Marketing Department at Du Xiaoman Technology, added:
“Football embodies passion and dreams, which naturally align with our company’s philosophy of empowering micro- and small- business development. Moving forward, through the partnership with the AFC, Du Xiaoman Technology will identify breakthrough opportunities where technology enhances the sporting experience. We aim to deliver innovative financial solutions to benefit football fans while strengthening support for China PR’s football development.“
Patrick Murphy, CEO of Asia Football Group, the marketing partner of the AFC, said:
“We are proud to welcome Du Xiaoman Technology as a Global Supporter of the Asian Qualifiers – Road to 26. We value their trust and collaboration in bringing this partnership to life, as we approach an exciting stage of this competition.“
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