IPL 2025 Team Sponsors and Partners: Lucknow Super Giants (LSG)
This article contains information regarding the organisations enjoying a strong branding presence across the assets of the Lucknow Super Giants (LSG) as their official sponsors and partners for the 2025 Indian Premier League (IPL) season.
Principal Partners
Dream11
The Super Giants announced their partnership with Indian fantasy sports platform Dream11 in March 2025, roping it in as their official front-of-jersey sponsor for the year’s IPL season.
BKT
Indian tyre manufacturer BKT was announced as a principal sponsor of LSG ahead of the 2024 IPL season.
As part of the deal, the brand’s logo prominently features on the back of the team’s matchday and training shirts.
Greenply Industries
The NCR-based Indian infrastructure company was announced as an Associate Partner of the Super Giants in March 2022.
The deal sees Greenply serve as LSG’s chest sponsor for their matchday shirt.
In March 2025, Greenply renewed its partnership with LSG to cover the year’s IPL season.
Associate Partners
Jio
The Mumbai-based Indian telecom giant has maintained sponsorship deals with all IPL teams since the 2018 season.
Too Yum!
The RP-Sanjiv Goenka Group–owned snacks brand was onboarded by the RP-Sanjiv Goenka Group–owned IPL franchise as an official sponsor ahead of the 2022 IPL season.
SBI Life Insurance
In March 2024, LSG roped in SBI Life Insurance as their Lead Helmet Partner for IPL 2024.
The deal puts the SBI Life logo on the LSG helmets, with the partnership aimed at reaching a wider audience, raising awareness about the importance of financial preparedness, and promoting a “culture of protection”.
The two parties last renewed their partnership in March 2025.
INA Solar
In March 2024, LSG announced Indian solar energy solutions provider INA Solar as their official solar partner for the 2024 IPL season.
Ahead of IPL 2025, INA Solar announced signing a partnership agreement with LSG to act as their official associate partner for the 2025, 2026, and 2027 IPL seasons.
This collaboration is seen as a step towards promoting renewable energy adoption across India and supporting the country’s net-zero emission goals
Freemans
Freemans is a manufacturer of household precision tools. Ahead of IPL 2025, it was announced as an official partner of LSG.
Portronics
In March 2025, Portronics, a consumer electronics brand, announced its partnership with the Super Giants for the 2025 IPL season, coming on board as an official sponsor.
As part of the tie-up, Portronics’ branding features prominently on the LSG lower wear.
Royal Green
Royal Green Deluxe Blended Whisky is a brand of Indian whisky produced and bottled by ADS Distilleries. Ahead of the 2025 IPL season, Royal Green signed up as an associate sponsor of LSG.
Official Partners
Campa Cola
Indian soft drink brand Campa Cola signed up with the Lucknow Super Giants as their official pouring partner amid the 2023 IPL season.
The two parties signed an extension agreement ahead of the 2025 IPL season.
Kingfisher
These franchises are: SunRisers Hyderabad, Mumbai Indians, Royal Challengers Bengaluru, Punjab Kings, Lucknow Super Giants, Rajasthan Royals, and Kolkata Knight Riders.
The partnership entails brand visibility, stadium activations, and fan engagements during the teams’ home fixtures.
Naturali
LSG announced a collaboration with Naturali, a personal care brand, in March 2025, bringing it on board as an official partner.
Amul
The Indian dairy giant signed a partnership agreement with the Lucknow Super Giants ahead of IPL 2025.
Amul Protein
Amul Protein, a product division of Amul, signed a dedicated partnership agreement with LSG in March 2025, coming on board as their official protein partner.
As part of the deal, fans and customers can avail a 10% discount on Amul Protein products at the time of checkout using the coupon code “LSG10”.
Homesure TileEx
Homesure TileEx, an Indian tile adhesive brand, announced a partnership with the Super Giants in March 2025, coming on board as an official partner for the 2025 IPL season.
The partnership entails multiple consumer and brand engagement activities throughout the IPL season.
Dewon Electric
Dewon Electric, a manufacturer and distributor of electrical products, signed a partnership agreement with LSG in March 2025.
Endura Mass
Endura Mass, a nutritional supplement brand owned by Cipla, joined the LSG portoflio as an official partner ahead of IPL 2025.
Spinner Sports Drink
Spinner is a sports hydration drink brand owned by Reliance Consumer Products Ltd (RCPL). For its promotion, RCPL has in place agreements with the SunRisers Hyderabad, the Punjab Kings, the Lucknow Super Giants, the Gujarat Titans, and the Mumbai Indians for the 2025 IPL season.
Dr KNS Memorial Hospital
Dr KNS Memorial Institute of Medical Sciences is a recognised medical college and hospital located in Barabanki, Uttar Pradesh. It is serving as the official medical partner of the Super Giants for the 2025 IPL season.
Licensing and Media Partners
Real Cricket
JetSynthesys‘ Nautilus Mobile, known for its Real Cricket video game series, announced a partnership with the Super Giants in August 2024.
The collaboration is focused on a new mobile cricket simulation game featuring the Super Giants in a fully-licensed guise.
SG
Sanspareils Greenlands, an Indian cricket equipment manufacturer, also serves the LSG as an official sponsor.
FanCode
Ahead of IPL 2024, FanCode, a multi-sport aggregator by Dream Sports, signed a partnership agreement with the Super Giants to become their official merchandise partner via its dedicated retail platform, FanCode Shop.
Radio Mirchi
Indian radio FM network Radio Mirchi 98.3 FM became an official radio partner of LSG ahead of IPL 2024.
94.3 Big FM
BIG FM, an Indian radio network part of Sapphire Media Limited, was announced as an official radio partner of the LSG ahead of IPL 2024.
Radio City
Radio City 91.1 FM first signed a partnership agreement with LSG ahead of IPL 2023, coming on board as their Exclusive Radio Partner.
As per the agreement, Radio City works with the franchise on multiple fan engagement campaigns.
