Brentford FC and Asahi UK extend partnership
Brentford Football Club have announced an extension of their partnership with Asahi UK, which owns the Fuller’s beer and brewing business.
The partnership, now set to run until 2030, will see Asahi UK products remain available at the Gtech Community Stadium for fans and visitors on matchdays as well as other commercial events.
Other Asahi UK products, such as Asahi, London Pride, and Meantime, will also be on the club’s menu. Additionally, Fuller’s Black Cab Stout will be present at the club from the 2025/26 season.
Fran Jones, Commercial Director, Brentford FC, commented:
“This is likely the longest-running partnership in football and demonstrates just how deep our roots run in the community. We’re delighted to be able to continue telling this story and serving these great products to our fans and visitors for several more years.”
Rob Hobart, Marketing Director at Asahi UK&I, added:
“The relationship between Brentford FC and the Fuller’s Griffin Brewery is truly historic, going back over many generations right back to the original naming of Griffin Park, and deeply rooted in the local community. We are delighted to be continuing this long-standing partnership, and look forward to what will hopefully be another successful season for the Bees.”
The Fuller’s beer and brewing business has a long-standing association with the club, going all the way back to 1904, when Fuller’s donated to Brentford FC one of its apple orchards upon which Griffin Park — the club’s previous home ground — was built.
