Premier League 2025/26 Sponsors and Partners
Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the English Premier League, commonly referred to as the Premier League (PL), as its official sponsors and partners for the 2025/26 season.
Premier League 2025/26 sponsors and partners: EA Sports, Adobe, Barclays, Coca-Cola, Guinness, Microsoft, Puma, Avery Dennison, Football Manager, Rezzil, Sorare, Topps, Sky Sports, TNT Sports (formerly “BT Sport”), Amazon Prime Video, BBC Sport, BBC Radio 5 Live, talkSPORT.
Official Partners
Lead Partner: EA Sports
EA Sports has held a licence for the English topflight for its annually released football simulation video game series EA Sports FC (formerly EA Sports FIFA) for many years in at least some capacity.
In 2014, ahead of the release of EA Sports FIFA 15, the developer strengthened its ties with the Premier League with a first-of-its-kind partnership that granted it access to integrate PL licensing within FIFA to an unprecedented level — with fully scanned stadia of all 20 PL teams of that time as well as head-scans for all major players from each club. The partnership has gone from strength to strength ever since.
EA Sports was announced as the Premier League’s Lead Partner in August 2016, ahead of the 2016/17 season, in a deal reportedly worth US$28.3 million per year. Apart from increased branding exposure, the expanded deal saw EA Sports become the sponsor of the league’s Player of the Month and Season awards as well as the Fantasy Premier League.
With its 2023 release, EA Sports’ football simulation video game series underwent a rebrand, with world football–governing body FIFA walking away. Now known as EA Sports FC, the video game series continues its association with the Premier League, with the latest deal between the league and EA Sports having been announced in July 2023 — a multi-year agreement.
The partnership also entails a commitment between the Premier League and EA Sports to create community programmes, promote school football initiatives, and invest in grassroots facilities via “FC Futures”.
Official Creativity Partner: Adobe
As part of the collaboration, Adobe acts as the Premier League’s Official Digital Fan experience and Official Creativity Partner, utilising its AI, software, creativity, and marketing strategies to help enhance the digital fan experience. The Adobe Experience Platform aids the PL in creating curated content, tailored updates, and matchday alerts based on a particular fan’s preference.
As the league’s Official Creativity Partner, Adobe provides fans and creators tools to design custom Fantasy Premier League team badges using Adobe Firefly and matchday graphics through Adobe Express.
Official Bank: Barclays
The British financial services company has enjoyed a long and fruitful partnership with the Premier League. Having served as the league’s title sponsor between 2001 and 2016, Barclays continues to serve the Premier League as its Official Bank.
In March 2019, the two parties renewed their partnership to run until the end of the 2021/22 season in a deal worth £31.5 million. In December 2021, the two again renewed their partnership, with the new agreement set to run until the end of the 2024/25 season. In September 2024, Barclays renewed its partnership with the Premier League until 2029.
Barclays also serves as the title sponsor of the top flight as well as the second tier of professional women’s club football in England — respectively, the Women’s Super League and the Women’s Super League 2.
Official Soft Drink: Coca-Cola
As per the agreement, Coca-Cola serves as the official soft drink partner of the PL. The two work on fan activations, centre circle experiences, and match ticket access as part of their promotional campaign, with Coca-Cola also serving as a partner of the PL Summer Series — a pre-season tournament.
Several Coca-Cola brands — Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade, and Smartwater — are covered under this partnership.
Official Beer: Guinness
Owned by the British-based multinational alcoholic beverage maker Diageo, Guinness is a stout that originated in the brewery of Arthur Guinness at St James’s Gate, Dublin, Ireland, in the 18th century.
In June 2024, Guinness announced its first-ever global partnership in football by becoming the official beer partner of the Premier League.
The four-year agreement, which kicked off with the 2024/25 season, entails Guinness acting as the Official Beer of the Premier League, with Guinness 0.0 acting as the Official Non-Alcoholic Beer of the league. As the Official Responsible Drinking Partner of the league, Guinness pledges to use its global rights to promote and encourage responsible drinking.
Official Cloud and AI Partner: Microsoft
In July 2025, the Premier League announced a partnership with American tech giant Microsoft.
As part of this collaboration, Microsoft has been designated as the official cloud and AI partner of the Premier League across all its digital platforms.
With the help of Microsoft, the league has launched a digital feature called “Premier League Companion” — powered by Microsoft’s AI chatbot Copilot — which allows fans to discover information about its clubs and players.
Official Ball: PUMA
In May 2025, the Premier League and PUMA unveiled the new ball “PUMA Orbita Ultimate PL”, which made its debut at the PL Summer Series in the US during the 2025 off-season.
Through this partnership, PUMA also supports the Premier League across multiple initiatives, including community-based football programmes that promote grassroots talent through “Premier League Kicks”, promotional campaigns for girls and women’s football, “No Room for Racism”, and events such as the Premier League Summer Series.
Official Licensees
Avery Dennison
The California-based global sportswear branding and labelling manufacturer has served as the Premier League’s official supplier for all its teams for names, numbers, and sleeve badges since June 2019.
Avery Dennison’s products are made in a low-carbon, landfill-free facility in Norway, where the plastics used in the process are re-used within the supply chain to ensure minimum waste generation in an environmentally friendly process. Avery’s products also come with smart digital tech, offering bespoke fan experiences to customers.
In May 2025, the two parties extended their partnership for another five years. With the deal now set to run until 2029/30, Avery Dennison will continue to supply all Premier League names, numbers, and sleeve badges to the 20 participating clubs for both on-pitch and retail purposes.
Sorare
Sorare is a blockchain-based digital collectibles and fantasy football platform developed by Saint-Mandé, Paris–headquartered French company SORARE SAS.
The Premier League announced a four-year deal with Sorare in January 2023, which grants the latter licence for clubs and players from the league to feature in its free-to-play fantasy game.
Rezzil
The Manchester-based VR tech company signed a four-year partnership agreement with the Premier League in March 2024.
Apart from branding rights, the deal entails the two parties working on a VR game, with Rezzil software also integrated with the league’s match data to allow its clubs “to adapt the software to re-create match scenarios and replay them through a VR headset.”
Football Manager
In June 2024, the Premier League struck a four-year licensing partnership agreement with Sports Interactive for its Football Manager (FM) video game series.
Since the 2024/25 season, FM has held licensing rights for all 20 PL clubs’ logos, kits, and player images. As per the agreement, FM also acts as the English top flight’s official football management video game.
Topps
Fanatics Collectibles’ subsidiary Topps thus became the exclusive provider of Premier League trading cards, trading card games, and stickers from June 2025 onwards.
Topps previously partnered the Premier League from 2007 to 2019.
Official UK Broadcast Partners
Unlike in India, where one distributor holds rights to broadcast each and every Premier League match via the league’s in-house Worldwide feed (Premier League Productions), broadcasting in the UK works differently.
Ideally, the UK observes a “3pm blackout”, during which no major football is broadcast live between 2:45 pm and 5:15 pm to encourage people to go to the stadiums. This was temporarily lifted during the COVID-19 pandemic, but since the 2021/22 season the blackout has been in effect once again.
Instead, Premier League fixtures are spread across major British broadcasters throughout the season. Apart from that, companion shows such as the BBC’s Match of the Day are also a staple of football consumption among the British people.
These are the major broadcasters that hold rights to show Premier League football within the UK:
Sky Sports
Sky Sports, a London-headquartered, March 1990–founded group of subscription-based sports channels, is the official sports division of satellite payTV company Sky, which is owned by Philadelphia-based American telecom conglomerate Comcast.
In December 2023, Sky Sports announced a four-year extension deal with the Premier League. Starting with the 2025/26 season, Sky Sports is to broadcast a record minimum of 215 PL games a season, including more than 140 matches played at weekends, evening matches on Fridays and Mondays, and full coverage of three midweek round of fixtures. With up to 100 more matches each season, Sky Sports’ exclusively live coverage is to increase by 70% from 2025/26 through to 2028/29.
Additionally, starting with the 2025/26 season, Sky Sports will broadcast all ten Premier League matches on the final day of each season. Sky Sports has also brought in four new sponsors in Guinness, Coca-Cola, UberEats, and the British Army, with bet365 and EA having extended their partnership. These companies aid Sky Sports’ coverage of the Premier League over TV, digital, and social platforms.
TNT Sports (formerly “BT Sport”)
Previously known as “BT Sport”, TNT Sports is a London-based, August 2013–founded payTV sports channel owned jointly by BT Group and Warner Bros Discovery Sports Europe.
As part of a domestic rights agreement the PL signed with TNT Sports and Sky Sports worth a record £6.7 billion, Sky Sports is to screen a minimum of 215 league matches starting 2024/25, with TNT Sports netting the other package of 52 games, within which it gets 18 second picks of matches, 14 fourth picks, and all 20 of the fourth and fifth midweek rounds in the season.
BBC Sport
Founded in February 1988, BBC Sport is the sports division of the British Broadcasting Corporation. It is headquartered in Salford, Greater Manchester.
The BBC’s deal with the Premier League includes Match of the Day and Football Focus programmes along with additional digital rights for its online platforms.
Official UK Radio Broadcast Partners
Radio-based consumption of football matches is also common in the UK. Here are the major radio stations offering live commentary on Premier League matches in the UK for the seasons 2025/26–2027/28:
BBC Radio 5 Live
Radio 5 Live is the BBC’s national radio service dedicated to sports. Operating since March 1994, the station is based in MediaCityUK in Salford and is part of the BBC North division.
Out of the seven packages, BBC Radio 5 Live holds the rights to Saturday 3pm (first pick), Saturday 5:30pm, Sunday 2pm, and Sunday 4:30pm fixtures.
talkSPORT
Owned by News UK, talkSPORT is a 1995-founded sports radio station headquartered in London. talkSPORT is the licensee of an exclusive package of international audio broadcasting rights.
talkSPORT, as part of its shared audio rights package, holds the rights to Saturday 3pm (second pick), Saturday 12:30pm, and any midweek or Monday/Friday fixtures.
