Newcastle United extends Molson Coors partnership

Premier League club Newcastle United have announced an extension of their partnership with global brewer, Molson Coors Beverage Company. The partnership renewal will see Molson Coors continue on as the club’s Official Beer Partner and will continue to have bouring rights at Newcastle United’s home stadium, the St. James’ Park. Molson Coors’ brand Carling will be present at St. James’ Park along with other beverages including Madri Excepcional, Alpacalypse, Coors, Blue Moon and Staropramen. Both will continue to work on various fan engagement activities as well along with Molson Coors continuing to support not only the Newcastle United men’s team, but also the women’s team. 

Newcastle United and Molson Coors have been long-standing partners with the two first teaming up back in 2007.

David Hopkinson, CEO, Newcastle United, commented,

“We are extremely proud to extend our longest?standing commercial partnership, which is now set to surpass the two?decade mark. Our relationship with Molson Coors has truly stood the test of time and it’s clear how much this partnership means to our supporters. We look forward to building on this shared legacy and creating even more memorable moments together in the years ahead.”

Ryan Mclaughlin, Brand Director for Carling, said,

“It’s fantastic to be celebrating our near-two decade partnership with Newcastle United and we’re excited to continue amplifying throughout the current season and beyond. We also have something very exciting landing in 2026, to give football fans a new way to enjoy Carling on a matchday. Keep an eye out on the concourse in the New Year.”