VfB Stuttgart 2025/26 Sponsors
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of German Bundesliga club, VfB Stuttgart as their sponsors and partners for the 2025/26 season.
Main Sponsor
LBBW
LBBW In July 2025, VfB Stuttgart announced German bank Landesbank Baden-Württemberg (LBBW) as their main sponsor from the 2025/26 campaign in an initial three-year deal.
LBBW replaces French online gambling platform Winamax as the club’s main sponsor. According to Bild, the deal is worth a total of €25 million ($27.8 million).
Headquartered in Stuttgart, LBBW is a German bank that operates in many German states as a Central savings bank.
As part of the agreement, the Bank’s logo will feature on the front of the Stuttgart matchday jersey. LBBW is also the main sponsor for the Stuttgart youth team.
Exclusive Partner
Jako
German sportswear brand based in the Hollenbach district of Mulfingen, Baden-Württemberg, Jako AG has a long-standing relationship with VfB Stuttgart as the official kit supplier since 2019.
The partnership entails Jako providing matchday kits, training kits and accessories for the club’s Men’s, Women’s and Youth teams. The brand will also create fan merchandise. The partnership also includes JAKO’s investment as a shareholder in VfB Stuttgart to promote co-branded retail concepts, increase joint sporting activities and promoting sustainability.
Mercedes-Benz
Mercedes-Benz has been involved in a partnership with VfB Stuttgart since 2011.
In June 2023, a new partnership alliance was formed with Porsche and MHP to grab major sponsorship rights but Mercedes-Benz were to remain as “the anchor investor, exclusive partner and mobility partner of VfB.” Mercedes-Benz also waived the naming rights to the Mercedes-Benz Arena which was later renamed as the MHP Arena.
As part of the partnership, there is an exclusive Mercedes-Benz Business Center inside the Stuttgart stadium, the MHP Arena. In Oct 2024, to enhance their partnership with the global automotive companies Mercedes-Benz and Porsche, the Club designed a special crest which adorns the foyer of the Mercedes-Benz Business Center at the MHP Arena. It was painted and polished in part in the Mercedes-Benz and Porsche training workshops as a joint project.
MHP
Ludwigsburg-based MHP is a Porsche AG Subsidiary that is a long-term partner and one of the main sponsors of VfB Stuttgart. MHP is a management and IT Consultancy company that announced the partnership in June 2023.
The partnership includes the naming rights to the club’s stadium (now called as the MHP Arena). Additionally, the company became VfB Stuttgart’s fair play partner, supporting Corporate Social Responsibility (CSR), women’s football, the youth team, club’s academy and eSports.
Porsche
German Luxury-automobile manufacturer, Dr. Ing. h.c. F. Porsche AG, popularly known as Porsche was also announced as an exclusive partner of VfB Stuttgart in June 2023.
As per the deal, Porsche will support and promote youth football at the club with their ‘Turbo for Talents’ Youth development programme.
Porsche will also sponsor a new lounge in the main stand of the MHP Arena. In addition, the automobile brand was also looking to acquire stakes in the club.
Premium Partner
Hep Solar
As per the deal, the energy company logo features on the left sleeve of the VfB matchday kits and is a premium partner of the club. The partnership is set to run until 2026.
The two parties have also collaborated in joint initiatives such as participating in the Fonds Professionell Congress and activations in the Mercedes-Benz business area to support and promote sustainability.
Schwarz digits
As per the agreement, Schwarz Digits became the Official Cyber Security Partner with XM Cyber and VfB’s Official Cloud Service Partner with STACKIT.
Pre-Zero also became the VfB Stuttgart’s official circular economy partner and “will help to promote sustainable waste management and resource conservation at the club.”
Stuttgarter Hofbr?u
German Beer Brand Stuttgarter Hofbr?u have been in partnership with VfB Stuttgart since 2020.
The beer brand remains the club’s premium partner and the official beer partner.
Stuttgarter engaged in several sponsorship initiatives that also included the “White-and-Red Spring Festival” in the Beim Benz in May 2025 for the VfB fans.
SunExpress Airlines
SunExpress is a joint-venture between Lufthansa and Turkish Airlines.
SunExpress signed a partnership with VfB Stuttgart in July 2025, becoming the team’s official airline partner and a premium partner on an initial three-year deal.
The collaboration features various brand activation, including branding in the MHP Arena and on the pitch-side LED boards at the stadium and participation in digital campaigns and fan events.
Team Partner
Würth
Adolf Würth GmbH & Co. KG has been a long-standing partner of VfB Stuttgart since 2013. Würth company is an assembly products and consumables wholesaler.
When the two parties renewed in 2017, Würth also acquired the naming rights to the new business and hospitality area of Stuttgart’s Mercedes Benz Arena, which was named as the Würth Soccer Lounge.
Würth is the official team partner of VfB Stuttgart and will have a more prominent branding presence around the VfB home games. The Würth Group logo will be visible on the press wall and on cam carpets at the sidelines.
In Aug 2023, the two parties renewed the partnership until 2026.
Allianz
The insurance company extended its contract, which was initially set to expire in June 2025. “Both parties agreed to extend their successful collaboration until at least 2026. Allianz is a trusted partner, youth supporter, sponsor of the VfB Education Academy, and the club’s official insurer.”
As per the agreement, The Allianz logo will continue to feature on the jerseys and training gear of the VfB women’s teams. Allianz also has brand visibility through various branding and promotional activities during the home games. and will also feature on the club’s digital platforms.
Bet365
Sports Betting platform, Bet365 became an official partner of VfB Stuttgart in Sep 2025.
The partnership is valid for the 2025/26 season and will see the Bet365 logo featured on the pitch-side LED boards and screens on the stadium during home games. Additionally, the betting brand will also appear on the club’s digital platforms.
EgeTrans
EgeTrans Internationale Spedition GmbH is a German Logistics company that has been an official partner of the club since 2022.
This collaboration has seen EgeTrans having a prominent presence on the pitch-side LED advertising boards, VfB’s social media communication channels, and the in-game LED displays within the stadium during the home games.
EnBW
Energie Baden-Württemberg AG, or simply EnBW, is an energy company headquartered in Karlsruhe, Germany.
EnBW has had a long-standing partnership with VfB Stuttgart and used to be VfB’s main sponsor until 2010 after which the partnership was downgraded.
In Dec 2024, the two parties signed a three-year extension which could keep EnBW as the team partner and official sponsor of the VfB youth team for another three years.
The aim of the collaboration is to support and promote sustainable energy resources, climate and environmental protection and social responsibility.
EnBW and VfB will also collaborate for creating a new elementary school project as part of this deal.
Fenster.com
Fenster is a family run business that was founded in Stuttgart in 1872. Fenster deals in manufacturing and retail of windows, doors, sun protection and garage doors along with other products. “Fenster.com, which has been recognized as the most innovative digital company in the construction industry.”
Fenster has been a partner of the club since 2015 and has a strong branding presence in the club’s stadium on the LED boards for the home games.
The two parties last renewed the deal in September 2024.
GAZi
German dairy product brand owned by Garmo AG, GAZi is an official partner of VfB Stuttgart since 2010 when they started with a shirt sponsorship. The dairy brand’s logo featured on the front-of-the-shirt of the VfB matchday kits.
In 2017, the renewal saw a change in the partnership from main sponsor to a sleeve sponsor. The brand’s logo was featured on the left sleeve of the VfB matchday shirts.
The two parties last renewed their partnership in Aug 2022. As part of the agreement, “will remain a team partner with VfB Stuttgart through its premium brand GAZi. GAZi will be present on the LED boards of the Mercedes-Benz Arena, on static boards, and on cam carpets.”
Mechatronik
Pleidelsheim-based company Mechatronik is a global dealer of exclusive collector vehicles.
The car dealing company has been an official partner of VfB Stuttgart since 2019. The agreement has seen the company have a prominent branding presence at the MHP arena, having naming rights to the Soccer Lounge in the Untertürkheim Curve of the MHP Arena. Along with this, the company will also have branding presence on the pitch-side LED perimeter as well.
The two parties signed an extension in 2025 to continue the partnership for the 2025/26 season.
Pfisterer
German company that manufactures high-voltage cable accessories, Pfisterer has partnered with VfB Stuttgart in Sep 2025. The two parties have signed a two-year deal.
As part of the agreement, Pfisterer will have branding presence at the LED Boards in the stadium and some hospitality areas in the MHP Arena along with the club’s digital platforms.
REWE
Cologne-headquartered food retail and tourism group, REWE is a partner of VfB Stuttgart.
In June 2023, REWE signed a three-year deal with VfB as a team partner. The deal became active from the 2023/24 season onwards.
As per the agreement, the food retailer has branding presence on the LED and interview boards and screens in the MHP Arena and will also feature on the club’s digital platforms.
SAP
SAP is an IT company that works in the field of enterprise applications and Business AI and is based in Walldorf in Baden-Württemberg region.
As part of the agreement, SAP will provide digital products to help transform the club’s digital landscape.
“The collaboration will include a whole host of sponsoring and hospitality components, as well as the implementation of software to sustainably improve the fan experience and give VfB the ability to extract valuable learnings from the data that is gathered.”
The two parties will also collaborate on several initiatives to improve the fan experience with faster payment and ticket sales processes.
TopRegal
TopRegal is a global family-run company based in Filderstadt near Stuttgart and deals in Industrial shelving, transport equipment, cleaning equipment & storage technology for companies.
TopRegal became the official partner of VfB Stuttgart in 2021.
Club Partner
11TeamSports
European sports specialist, 11TeamSports is a club partner of VfB Stuttgart since 2019. The company has finishing expertise and provides high-quality printing of names and numbers on sports jerseys.
As per the latest deal that was renewed in Mar 2023. 11TeamSports will remain as the club’s official partner and will continue to provide printing services for the naming and numbering of VfB’s jerseys. The joint football boot partnership will also continue with Adidas, providing the boots for the Senior and the Youth teams.
Advantest
Advantest GmbH is a Japan-based company that is a manufacturer of semiconductor test systems.
In July 2024, the Japanese company’s European division, Advantest Europe formed a partnership with VfB Stuttgart and co-sponsored the club’s Japan Tour in 2024.
The partnership has continued in the 2025 season with an extension being signed by the two parties.
AOK
AOK is a provider of statutory medical insurance in Germany. Their medical insurance covers doctor consultations, prescription medicines, dental appointments, preventive healthcare and much more.
Aqua Römer Quelle
Aqua Römer Quelle is a mineral water company that has been the official mineral water partner of the club since the 2021/22 season.
Additionally, Aqua Römer is also the main sponsor of the VfB Stuttgart Women’s team since the 2021/22 season as well.
Bentour Reisen
Bentour Reisen is a German travel company that has a partnership with VfB Stuttgart.
Bentour Reisen also organized a trip in Mar 2025 for the VfB Stuttgart football academy in Antalya, Turkey which included the academy players and their families.
Dynavin
German company that manufactures the in-car entertainment systems, Dynavin signed a partnership with VfB Stuttgart in Aug 2025. The company has expertise in premium car multimedia and navigation systems.
Falken Reifen
“Falken will be represented on more than 240 metres of perimeter LED displays during VfB Stuttgart’s Bundesliga home matches. In addition, the Falken logo will be present on two static banners in the second row of the Cannstatter and Untertürkheimer Kurve grandstands.”
Helukabel
Helukabel is a global manufacturer of cables, wires, drag chains and accessories.
Helukabel became an official club partner of VfB Stuttgart in Aug 2024 in a three-year deal.
Helukabel will have branding presence on the LED Boards of the MHP Arena and on the club’s digital platforms.
JokerStar
Founded in 2021, Jokerstar is a Baindt-based startup in virtual gaming entertainment.
In Aug 2023, Jokerstar signed a partnership with VfB Stuttgart as a club partner for two years.
As part of the deal, the brand’s logo will feature on the LED Screens at the MHP Arena and also on the static screens behind the goalposts in the stadium.
Möbel Rieger
Möbel Rieger is a German furniture company that partnered with VfB Stuttgart in 2019 on a three-year deal.
Mosolf
Mosolf is a German logistics company listed as a club partner on VfB Stuttgart’s official website.
Schober
In Jan 2024, Schober Information Group became an official business partner of VfB Stuttgart.
Schober has 75 years of experience in data management, analysis and Artificial Intelligence (AI) and the aim of the collaboration between the two parties is to improving the fan experience.
SDS
SDS GmbH is a security service company based in Stuttgart that offers event protection, property protection, personal & escort protection.
Silvretta Montafon
The Silvretta Montafon is a ski resort located in the Montafon valley in Vorarlberg, Austria.
The partnership with the club was formed in Oct 2024. The resort organized a ski-day on April 6th, 2025 where the VfB officials, legends and fans participated.
Skechers Football
American sportswear brand Skechers is a club partner of VfB Stuttgart as listed on their official website.
SNP
Heidelberg-headquartered, Schneider-Neureither & Partner SE (SNP) is an IT Service Management company in Germany that is a club partner of VfB Stuttgart as listed on their official website.
Service Partner
- Bürger
- Fellbacher Weing?rtner
- HORN Werebetecnik
- Kessler
- Pepsi
- Perkins Park
- PreZero
- SanLucar
- Schr?glage
- Wilhelmer
