Multi-year deal announced
Premier League club Tottenham Hotspur have announced a new three-year partnership with digital payment and financial technology firm Ant International. Ant International will join the club as their Official Global Payment Solutions and Digital Wallet Partner and Ant International’s brand Alipay+ will become the club’s Official Training Wear Sleeve Partner of the Spurs men’s and women’s teams.
Ant International’s brand Alipay+, Antom and WorldFirst will be integrated in the Spurs system and Antom will be providing payment experiences for the fans at Spurs’ home stadium and also on e-commerce platforms used in the Asia-Pacific region.
Daniel Levy, Chairman, Tottenham Hotspur, commented,
“The Club and Ant International are fully aligned as we look to deepen connections with our football fans through digital interactions. We shall also be supporting the growth in awareness of the Ant International brand across our extensive global platforms as an elite Premier League Club. Ant International, together with its ecosystem associates, brings a wealth of experience in digital fan engagement in football following its partnerships during the two most recent UEFA European championships. We are excited to work with them to enhance the digital experience for our fans in-Stadium and online – and further engage our fanbase across the APAC region.”
Yang Peng, Chief Executive Officer, Ant International, added,
“Football is a game that can be enjoyed by everyone and has the power to transcend borders, bringing people together. This aligns with Ant International’s mission in our globalisation – leveraging technological innovation to provide individuals and small businesses with greater access to inclusive financial services.Tottenham Hotspur has the forward-looking vision of leveraging cutting-edge technologies to enhance fan experience. We resonate with the Club’s ‘To Dare is To Do’ spirit and look forward to working closely with Tottenham Hotspur to engage with its global fan base through our innovative payment and digitalisation solutions, inspiring the 1.6 billion consumers served by Alipay+ and its partners through the sport and the Club.”
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