fbpx
Football News

Adidas celebrates Benzema’s Ballon d’Or win with stunning film and golden memorabilia

Bhavya Das Bhavya Das

Since 2005 Karim Benzema has challenged for the highest honour of the game. With his golden touch, he’s overcome all rivals and become one of the most decorated players of this era. His historic Ballon d’Or win on 17 October 2022 in Paris marks what has not just been a remarkable season, but a remarkable career.

Winning this honour is a moment that reflects all games leading up to it. Showing that Impossible Is Nothing, Benzema’s iconic hand bandage is not only a signature look for the player, it’s a metaphor for his triumph over footballing challenges. After a series of injuries to his hand in 2019 that led to him having to wear it during every game, it represents the on-pitch battles he has both endured and prevailed over to make it to where he is now — at the very top of world football.  

In celebration of this accolade, Adidas reveals a stunning film, Hand of Gold, that embodies the idea that everything KB9 touches on-pitch turns to gold. The film shows Benzema’s hand bandage turn from white to the colour of victory, communicating the inspiring story of a young boy from Bron in France, who shaped a career through determination to make it to the top.

Since 2007, Adidas has partnered with Benzema, celebrating on-pitch achievements at various milestones in his career, including this historical win. To further mark this milestone, the brand has created a hyper limited not-for-sale golden X Speedportal boot for Benzema.

Further, Adidas and Benezema’s club, Real Madrid, have collaborated for a special edition gold name and numbered Real Madrid Kit, which is available for a limited time from 18 October 2022, on Real Madrid Official stores, realmadrid.com and select Adidas stores.

Adidas Celebrates Benzema’s Ballon d’Or with Stunning Film and Golden Memorabilia
Share this article
Bhavya Das

Bhavya Das

My eagerness, interest and inclination towards sports has continuously been forging and fortifying my personality as a writer. My sincerity to it is strengthened by the strong foundations of my musical attribute.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

UEFA extends Sportradar deal

UEFA extends Sportradar deal

Both to continue working on innovative engagement  European football's governing body UEFA has announced a multi-year partnership extension with the Sportradar Group. The deal extends their already existing exclusive betting...

Inter Milan expands Qatar Airways deal

Inter Milan expands Qatar Airways deal

Qatar Airways joins as Official Training Kit Partner Italian football club Inter Milan have expanded their partnership with Qatar Airways which will see the latter become the club's Official Main...

The LaLiga has announced a new partnership agreement with online food delivery platform UberEats.

LaLiga partners with Uber Eats

Spanish football league LaLiga has announced a partnership agreement with online food delivery platform UberEats.