Asian Football Confederation (AFC) ropes in Alsi for Champions League Elite Finals

The Asian Football Confederation has announced carbonated soft drink brand Alsi as an Official Global Supporter of the 2026 AFC Champions League Elite Finals.

The deal will see Alsi carry out activations during the knockout stage to build fan engagement, while also enjoying brand integration across the Asian football–governing body’s official digital platforms.

The 2026 AFC Champions League Elite Finals are currently taking place in Jeddah. The winner of the 2025/26 AFC Champions League Elite will qualify for the 2029 FIFA Club World Cup and the 2026 FIFA Intercontinental Cup.

Datuk Seri Windsor John, General Secretary of the AFC, commented:

“The AFC Champions League Elite Finals Jeddah 2026 is well on course to set new benchmarks for engagement and excellence with each passing edition, marking a transformative shift in the Asian club game. Both the AFC and Alsi share a common belief in the future growth trajectory of the AFC’s world-class competitions and we look forward to forging a mutually beneficial partnership to create more engaging moments with the fervent supporters of Asian football.”

Mohammad Al-Esayi CEO of AL-ESAYI Holding Co, added:

“At AL-ESAYI Company, owners of the brand ‘ALSI’, we are delighted to join Asia’s ultimate club stage as an Official Global Supporter of the AFC Champions League Elite Finals Jeddah 2026. This partnership represents a premier opportunity to celebrate the passion for football across our Continent and to strengthen the presence of our Saudi national brand. We take immense pride in supporting events that bring fans together and inspire communities. We believe that football possesses a unique power to unite people. We look forward to contributing to an exceptional experience for the tournament’s fans in Jeddah and building a lasting partnership with the AFC that extends beyond the pitch—deepening our brand’s connection with football enthusiasts across Asia and solidifying our presence across the region’s most significant sporting milestones.”

Patrick Murphy, CEO of AFG, said:

“It is a pleasure to welcome Alsi as an Official Global Supporter of the AFC Champions League Elite Finals Jeddah 2026. This partnership underlines the growing prestige of our premier club competition and its unique capacity to connect brands with the immense passion of football fans across Asia and beyond.