AFC brings Alsi on board for AFC Champions League Elite Finals Jeddah 2026
The Asian Football Confederation (AFC) has announced carbonated soft drink brand Also as an Official Global Supporter of the AFC Champions League Elite Finals Jeddah 2026 following a new partnership agreement between both. The deal will see Alsi have activations during the tournament to build fan engagement and will also have integration across the AFC’s digital platforms.
The AFC Champions League Elite Finals Jeddah 2026 is currently taking place as the top clubs from Asia are battling it out against each other. The tournament has currently moved to its knockout stage and the winner of the event will qualify for the FIFA Club World Cup 2029 and the FIFA Intercontinental Cup 2026.
Datuk Seri Windsor John, General Secretary, AFC, commented,
“The AFC Champions League Elite Finals Jeddah 2026 is well on course to set new benchmarks for engagement and excellence with each passing edition, marking a transformative shift in the Asian club game. Both the AFC and Alsi share a common belief in the future growth trajectory of the AFC’s world-class competitions and we look forward to forging a mutually beneficial partnership to create more engaging moments with the fervent supporters of Asian football.”
Mohammad Al-Esayi CEO of AL-ESAYI Holding Co., added,
“At AL-ESAYI Company, owners of the brand ‘ALSI’, we are delighted to join Asia’s ultimate club stage as an Official Global Supporter of the AFC Champions League Elite Finals Jeddah 2026. This partnership represents a premier opportunity to celebrate the passion for football across our Continent and to strengthen the presence of our Saudi national brand. We take immense pride in supporting events that bring fans together and inspire communities. We believe that football possesses a unique power to unite people. We look forward to contributing to an exceptional experience for the tournament’s fans in Jeddah and building a lasting partnership with the AFC that extends beyond the pitch—deepening our brand’s connection with football enthusiasts across Asia and solidifying our presence across the region’s most significant sporting milestones.”
Patrick Murphy, CEO of AFG, said,
“It is a pleasure to welcome Alsi as an Official Global Supporter of the AFC Champions League Elite Finals Jeddah 2026. This partnership underlines the growing prestige of our premier club competition and its unique capacity to connect brands with the immense passion of football fans across Asia and beyond.”
