This article contains information regarding the organisations enjoying a strong branding presence across Saudi Pro League side Al-Ittihad Club‘s physical and digital assets as their sponsors for the 2024/25 season.
Strategic Sponsor
Jeddah Central Development Company
The Jeddah Central Development Company (JCDC) is the lead developer of the Jeddah Central Project and a wholly-owned subsidiary of the Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund.
In February 2022, the JCDC signed a 20-year strategic partnership agreement with Al-Ittihad Club, at an annual commitment of SAR 100 million (Saudi riyal), with the option of reviewing the agreement every five years.
According to the JCDC, the Al-Ittihad agreement represents the company’s objective to promote a better lifestyle in Jeddah and enhance sports events in the city.
Platinum Sponsor
Roshn
Roshn Group, a multi-asset class real estate developer in Saudi Arabia, is a mega-project that owned fully by the PIF. In June 2023, Al-Ittihad announced a three-year partnership with it.
Roshn Group thus acts as the platinum sponsor of Al-Ittihad Club. As per the three-year deal, its branding features on the team’s jersey.
Official Sponsors
SAFE Security
The National Security Services Company (SAFE), owned by the PIF, signed a sponsorship agreement with Al-Ittihad for a period of three years in June 2023, which included mutual commercial and marketing rights between the two parties.
This agreement reflects the integration of the security sector with sports in line with the objectives of “Saudi Vision 2030” and contributes to the two parties’ attempt at upgrading their respective sectors and provide unique opportunities to enrich communication with fans and beneficiaries.
SRC
Established in 2017, the Saudi Real Estate Refinance Company (SRC) is wholly owned by the PIF. In September 2023, it struck a three-year sponsorship agreement with Al-Ittihad, which included commercial and marketing rights for both sides.
Al Balad Development Company
Al Balad Development Company, wholly owned by the PIF and a lead developer of Jeddah, announced in December 2023 a three-year partnership with Al-Ittihad, thus becoming a silver sponsor of the club.
Noon
Noon is a Saudi-based e-commerce platform. In 2018, it joined hands with Al-Ittihad, becoming their official main club partner.
In May 2023, the digital marketplace signed a new partnership agreement with Al-Ittihad, thus becoming their official e-commerce partner.
Driblab
In June 2024, Al-Ittihad announced a multi-year partnership with Driblab, a football analytics data consultancy based in Madrid.
Through this agreement, Al-Ittihad not only get access to Driblab’s advanced analytical models but also benefit from a bespoke consultancy service. This enables the club to leverage the knowledge and experience of Driblab’s team of experts in data-driven scouting.
SRJ Sports Investments
Al-Ittihad Club signed a gold sponsorship agreement with SRJ Sports Investments, a wholly-owned PIF subsidiary, in August 2023.
As part of the sponsorship agreement, SRJ Sports Investments has its logo displayed on Al-Ittihad’s kit as well as a series of other rights, including its brand and content being displayed on LED billboards in the stadium (King Abdullah Sports City) as well as in the backdrop of media interviews.
Yaqoot
Yaqoot, a digital service provider by ZAIN KSA, became the digital sponsor of Al-Ittihad in March 2023.
As per the statement released by Yaqoot regarding this partnership, the company hopes to increase its brand awareness to a large audience as well as continue its support towards the growth and development of the sports industry in Saudi Arabia.
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