Alexander Zverev's Adidas Sponsorship in Jeopardy due to Public Outrage

Staff Staff

Alexander Zverev, World No. 7, is having a very split year overall. While his on-court performances have been top-notch, off-court incidents have troubled the young German. These incidents could affect his tennis career.

The German has been at the receiving end of many backlashes lately after comments from two of his ex-girlfriends. The accusations made by them can put him in trouble with his sponsors, including Adidas. His sponsorship contract with Adidas is set to expire at the end of 2020, and it would be interesting to see how his sponsors react.

The controversy started when Zverev’s ex-girlfriend Brenda Patea announced she was pregnant with her and Zverev’s child, and she stated that she has no intention to share the child’s custody with the tennis player. It appears that things did not end on good terms between them.

https://sportskhabri.com/2018/05/30/the-endorsement-world-of-alexander-zverev/

Things became worse when Zerev’s other ex-girlfriend Olga Sharypova accused Zverev of abusing her. He reacted to the comments, denied them, and said he has no idea why Sharypova said those things about him.

A few days ago, because of the controversial comments made by Zerev’s ex-girlfriends, the Rolex Paris Masters Instagram handle had to delete the tennis player’s post as people negatively started commenting on the post.

There was also enough outrage to a post featuring Zverev made by the Paris-Bercy social media. The post was also deleted later.

For Zverev, time will tell how the personal situation pans out and how it affects his sponsorships and tennis career on and off the court. He is looking forward to the Rolex Paris Masters 2020 and the ATP Finals.

Share this article
Staff

Staff

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from Tennis News

ATP Tour Bitpanda

ATP Tour & Bitpanda Announce Multi-year Global Agreement

Bitpanda, Europe’s leading crypto platform, has signed a multi-year partnership with the ATP Tour, becoming an Official Partner. Bitpanda also became the Official Partner of ATP 500 and ATP 250...

Mirra Andreeva – the Rising Star in Women’s Tennis

Mirra Andreeva: The rising star in women’s tennis

How has Mirra Andreeva become a force to be reckoned with at such a young age? Here is Neha Johri's take.

Novak Djokovic falters in the finals at the Miami Open

Novak Djokovic falters in Miami Open 2025 final

Novak Djokovic failed to win a 100th career ATP title this Sunday as he lost in the final of the 2025 Miami Open to Jakub Menšík.