Alpine partners with eToro

French Formula One team Alpine have announced a new partnership with trading platform eToro, who will join the team as their Exclusive Trading and Investment Partner for the upcoming Formula One 2026 season. Both will work together throughout the season on various fan experiences and other content initiatives.

Guy Martin, Global Marketing Director, BWT Alpine Formula One Team, commented,

“We are excited to welcome eToro as the exclusive trading and investment partner. Our partnership brings together two brands driven by performance, innovation and a shared ambition to challenge conventions both on the track and beyond. We are keen to bring fans closer to the sport than ever through innovative campaigns together with like-minded partners, such as eToro.”

Yoni Assia, Co-founder & CEO, eToro, said,

“We are proud to partner with BWT Alpine Formula One Team ahead of the 2026 season. Formula One is driven by innovation and a relentless commitment to improvement, which strongly align with eToro’s mission to equip our users with the financial tools and education they need to meet their evolving investing goals. Together, we look forward to creating inspiring content and experiences for fans worldwide.”