New partnership with ticketing platform
French Formula One team Alpine have announced a new partnership agreement with global ticketing marketplace viagogo, who will join the team as an Official Team Partner. The deal will see the viagogo branding present across Alpine’s garage environment, hospitality areas and digital platforms. Alpine will also use viagogo’s platform to distribute the primary ticket inventory and provide the fans with easy access to the tickets and also a smooth buying experience.
Oliver Oakes, Team Principal, BWT Alpine Formula One Team, said,
“The partnership with viagogo is an exciting step to bring the BWT Alpine Formula One Team closer to fans worldwide. By making tickets more accessible through a safe and trusted platform, we’re ensuring more supporters can experience the thrill of race day firsthand. We’re committed to enhancing the fan experience and strengthening global presence – this collaboration is a testament to that.”
Matt Drew, International Business Development Lead, viagogo, added,
“We’re excited to partner with BWT Alpine Formula One Team to make attending Formula One races easier than ever for fans around the world. In 2024, fans from 160 countries bought tickets on viagogo to see F1 live, and through this partnership, we will connect even more fans to their favourite races. Our goal is to bring supporters closer to world-class events with a seamless experience, while helping our partner expand their global reach and grow revenues. This partnership also highlights viagogo’s leadership in evolving the ticketing industry, enabling BWT Alpine Formula One Team to directly distribute tickets in our platform – —setting a new standard for fan accessibility and engagement in F1.”
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