Other Sports

Anju Bobby Sports Foundation teams up with Coca-Cola

Aditya Chaudhuri Aditya Chaudhuri

The Anju Bobby Sports Foundation (ABSF), a non-profit organisation which works towards developing up-and-coming female athletes in India, has announced a three-year partnership agreement with Coca-Cola India.

The partnership will entail provision of essential amenities and training equipment to support the country’s aspiring women athletes. 

Anju Bobby George, Founder, Anju Bobby Sports Foundation, commented:

I feel honoured to be associated with such a brand like Coca-Cola India. They were the first ones to support our cause, and their contribution has been instrumental in creating a world-class training facility in India at the Anju Bobby High Performance Center, Bangalore. Today, we have some top-quality track and field equipment, some of the quality gym equipment, and our athletes here are focused on making the most of these facilities to help India win its Olympic medal. Personally, as well, I feel if I could win India’s first world championship medal, it’s my duty to share my knowledge and experience with these young women, thereby contributing to India’s success.

Rajesh Ayapilla, Director – CSR and Sustainability for Coca-Cola India and Southwest Asia (INSWA), said:

At Coca-Cola India, we believe in the power of sports to inspire, empower, and unite communities. Our longstanding partnership with the Anju Bobby Sports Foundation reflects our commitment to fostering the next generation of Indian women athletes. With sports being an integral part of both organisations’ DNA, through such initiatives, we are dedicated to creating a supportive environment where athletes can thrive. We are proud to sponsor talented individuals like Shaili Singh, reaffirming our commitment to empowering women in sports and contributing to their success on the global stage.

Anju Bobby Sports Foundation teams up with Coca-Cola
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

NBA nets Wingstop deal

NBA nets Wingstop deal

Wingstop joins as Official Chicken Partner The National Basketball Association (NBA) has signed a new partnership with American restaurant chain, Wingstop, who will be joining as the Official Chicken Partner...

WNBL joins forces with Latina Fresh

WNBL joins forces with Latina Fresh

The Women's National Basketball League (WNBL) has announced a new partnership with Latina Fresh, who will be joining as a Major Partner of the league for the 2024/25 season.

TUMI signs pro golfers Nelly Korda and Ludvig Åberg as Global Brand Ambassadors

TUMI signs golfers Nelly Korda and Ludvig Åberg as Global Brand Ambassadors

International travel and lifestyle brand TUMI has roped in professional golfers Nelly Korda and Ludvig Åberg as global brand ambassadors.