Decathlon has been confirmed as the Official Equipment Supplier of French footballer Antoine Griezmann.
As per the agreement, Decathlon will supply the veteran French star with footwear designed by Kipsta, a Decathlon brand. Griezmann will also work with the brand on a host of co-designed products and act as the face of various campaigns and advertisements.
The deal sees Decathlon break into the international footballing world with the hope of using Griezmann’s global image to reach out to wider audiences.
Speaking about joining Decathlon, Griezmann commented:
“I am delighted to join DECATHLON as ambassador of a brand that embodies values so close to mine. By making football accessible to everyone through inclusive, innovative and high-performance products, DECATHLON allows everyone to experience the magic of this universal sport that I have been enjoying for more than 20 years now. This new adventure is a real source of inspiration for me, because it gives me the unique opportunity to contribute directly to the co-creation of products that will serve me in the field, including crampons pushing the limits of performance even further.“
Frédéric Boistard, Director of Team Sports at Decathlon, added:
“When a world champion and a multi-specialist sports brand meet this creates a unique partnership that sets new standards in design and innovation of the products. The participation of Antoine in the co-design process will play a key role in the development of our products. By integrating his ideas and feedback we will continue to’innovate, offering high-performance products not only for top athletes, but also for all football enthusiasts.“
Céline Del Genes, Global Chief Customer Officer, Decathlon, said:
“This partnership reflects our ambition to collaborate with personalities and teams who embody the values of DECATHLON. Antoine, one of the best football players in the world, has always considered sport as a game, and his dynamic presence on the field illustrates the energy, sharing and fun that’il brings to it. Its authenticity and humility, on the terrain as outside, reflect a personality that inspires, not only the champions, but also all those who love this sport. His values, in perfect harmony with those of DECATHLON, and its unique ability to create links make the excellence of this partnership.“
Also read: Antoine Griezmann’s brand endorsements, investments, and charity work
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