Tennis star Aryna Sabalenka has signed a two-year deal with quick-service superfood brand OAKBERRY. The partnership will see Sabalenka work with OAKBERRY to launch a signature açaí bowl inspired by Sabalenka’s “go-to” order – and the brand will also be serving up exclusive experiences for brand fans.
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Aryna Sabalenka, said,
“As an athlete, how I fuel my body is essential to how I perform both on and off the court. OAKBERRY has become a staple in my routine as I prepare for a match, and I am thrilled to partner with the brand to share my love of their smoothies and bowls.”
Georgios Frangulis, Founder and CEO of OAKBERRY, added,
“OAKBERRY is more than just an açaí brand, we are a lifestyle brand dedicated to aligning our partnerships with the interests and passions of our target consumers. Because of this, we’re becoming more integrated with the most exciting sports and the world’s best athletes. Aryna Sabalenka is a great example of the future of tennis and we are working closely with her to create some really exciting things over the next two years. We can’t wait for our fans to get involved!”
Bruno Cardinali, Global Head of Marketing of OAKBERRY, added,
“We’re thrilled to be partnering with Aryna, not just because she’s a genuine OAKBERRY brand fan, but because she transcends tennis and is able to create a real connection with our customers. And, we can’t wait to create real, meaningful connections between Aryna and our fans that bring her love of tennis and the brand’s passion for açaí and good vibes to life throughout this year.”
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