AS Roma Sponsors 2025/26
This article contains information regarding the organisations working with the men’s and/or women‘s teams of AS Roma as their sponsors and partners for the 2025/26 season, thus enjoying a strong branding presence across their assets.
IMPERIUM PARTNERS
Kit Supplier
Adidas
In July 2023, AS Roma announced a new sponsorship agreement with the German sports apparel entity, Adidas. Following this agreement, Adidas became the club’s official Kit Supplier on a long-term deal.
The deal marked the return of Adidas as the club’s kit manufacturer, replacing New Balance. The partnership is valued at approximately €5 million per season and initially placed Roma in Adidas’s second-tier of Premium teams, although the club was later upgraded to the Elite category ahead of the 2025/26 season.
Back of Shirt Partner
Auberge Collection
AS Roma signed a multi-year back-of-shirt sponsorship deal with the luxury hotel and resort group Auberge Resorts Collection, beginning in January 2023 and continuing for two and a half years.
The partnership includes Auberge Resorts’ logo appearing on the back of the men’s, women’s, and Primavera (youth) sides’ match kits. Although there are no official reports on any kind of extension/renewal deals, the is still acting as the back-of-shirt sponsorship during the 2025/26 season.
Training Kit Partner
Toyota
In August 2022, AS Roma announced signing a sponsorship agreement with the Toyota Group, which saw the internationally renowned automotive brand become a new Main Global Partner of the club.
As part of the deal, the Toyota Group will accompany the Giallorossi both on and off the pitch, as well as the Toyota brand appearing on the training kits of all AS Roma men’s and women’s teams.
The Group will also provide the club with a fleet of electric Toyota and Lexus vehicles and a full range of mobility services thanks to its own brand KINTO, which also becomes AS Roma’s new Mobility Service Provider.
CENTURION PARTNERS
Energy Partner
Enel
In September 2023, Serie A club AS Roma inked a sponsorship agreement with the Italian distributor of energy and gas, Enel. Following the partnership, Enel has been named the official energy partner of the club.
The company will work with the club to accomplish sustainability through comprehensive services and solutions for electrifying usage and utilising renewable energy sources.
According to the collaboration, the logo of Enel will be prominently displayed at the Stadio Olimpico in Roma. During the Giallorossi’s Serie A and Coppa Italia home games, the firm logo will be shown on the stadium’s advertising hoardings, big screens, and backgrounds used for pre- and post-match interviews.
Employees, consumers, and stakeholders of Enel, as well as their families, will be able to see the grandeur and excitement of a football match up close due to tailored packages made accessible by AS Roma.
Football Simulation Video Game Partner
EA Sports
In July 2024, Serie A club AS Roma entered into a multi-year partnership agreement with EA Sports, a division of Electronic Arts.
This strategic alliance promises to fully integrate the iconic Italian football club, including its men’s and women‘s teams, into the EA SPORTS FC ecosystem.
The partnership marks a significant milestone for women’s football representation in gaming. By including AS Roma Femminile, one of only two Italian women’s Serie A teams licensed for EA SPORTS FC, this collaboration underscores the commitment of both organisations to promoting women’s football.
Official Telco Partner
TIM
In October 2024, AS Roma announced a new two-year sponsorship agreement with the Italian telecommunications giant, TIM.
With this deal, Italy’s leading telecommunications company has become the shirt sponsor for Roma Women’s first team.
As per the deal, TIM’s logo will also be featured on the shirts of all AS Roma junior teams, male and female. With this partnership, a series of events will also be planned, allowing consumers to participate in special experiences.
Insurance Partner
HDI
In August 2023, AS Roma announced a new sponsorship agreement with a multi-business insurance company, HDI Assicurazioni, which became the club’s Insurance Partner for the 2023/24 season and beyond.
In line with its ongoing partnership with the men’s first team, HDI Assicurazioni signed a two-year partnership agreement with AS Roma Women’s side by signing on as a partner in the ‘Insurance’ category until the end of the 2025/26 season.
Official Retail Partner
JD Sports
In February 2024, AS Roma announced that it was teaming up with JD Sports – with the leading global sports fashion retailer becoming the club’s Official Retail Partner from 1 July 2024.
The multi-year agreement will enable JD to boost its presence across the Italian football landscape while expanding the retail network for some AS Roma official clothing across JD’s growing European retail estate.
The JD partnership creates an important growth opportunity for AS Roma to amplify its brand through one of the leading global retailers in athleisure.
Medical Partner
Policlinico Universitario
AS Roma have signed a sponsorship deal with the Policlinico Universitario Campus Bio-Medico in Rome, who serves as the club’s Official Medical Partner for the 2025/26 season.
This partnership includes providing medical support for the team, youth sector, and staff, as well as organising fan-focused health prevention initiatives, such as sports medicine assessments at the Stadio Olimpico.
The collaboration also aims to develop new treatment protocols to improve athlete recovery.
PROUD PARTNERS
E-commerce Partner
ComAve
AS Roma announced ComAve as their new e-commerce partner in September 2024.
The partnership allows ComAve to provide AS Roma fans with access to exclusive rewards, merchandise, and unique experiences through its innovative platform.
As part of the agreement, ComAve’s platform aims to enhance fan engagement by offering points for activities like shopping and community interaction, which can be redeemed for VIP tickets and signed shirts.
Supermarket Partner
Deco
Deco, an Italian supermarket chain, and a part of the Vege Group, a major Italian distribution group, has been appointed as the new supermarket partner ahead of the 2025/26 season.
Water Partner
Acqua Minerale Frasassi
In August 2025, Serie A giants AS Roma announced signing a new partnership agreement with Acqua Minerals Frasassi, a unique, balanced water brand, to become the club’s Official Water Partner for the 2025/26 season.
As the Official Water Partner of the club, Acqua Minerale Frasassi will be advertised on the pitchside LED boards and giant screens of the Stadio Olimpico during the senior team’s matches this upcoming season.
Moreover, the brand will enrich the stadium experience with initiatives dedicated to fans throughout the season.
Property App Partner
Idealista
In August 2022, Serie A giants AS Roma announced a new sponsorship deal with the leading real estate portal for technological development in Italy, Idealista.
Following this association, the company became the club’s real estate partner for the 2022/23 season.
As part of the alliance, Idealista will receive exposure during league home games at the Olympic Stadium.
The two parties last agreed to a contract renewal deal in September 2023.
Pasta Partner
La Molisana
The Campobasso-headquartered Italian food company became the Official Pasta Partner of the club in a multi-year deal in July 2018.
The two parties last renewed their partnership agreement in October 2020.
Energy Drink Partner
Monster Energy
In May 2025, AS Roma announced a new partnership with Monster Energy, which became the Club’s Official Energy Drink Partner.
The partnership will provide support for the club, enhancing the energy of both the players on the pitch and the fans in the stands.
As part of this multi-year agreement, Monster Energy will offer unique and authentic experiences for AS Roma fans.
Fuel Partner
Q8
Q8, the international subsidiary of Kuwait Petroleum Corporation, became the official fuel partner of the club in September 2023.
The two parties have renewed this association every season since, with the most recent renewal announcement coming in August 2025.
Fan Token Partner
Socios.com
AS Roma signed a multi-year deal with cryptocurrency-based fan engagement platform Socios in July 2019. Via Socios, AS Roma offer their fans a chance to obtain Fan Tokens ($ASR) that allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold or won in an augmented reality in-game.
OFFICIAL SUPPLIER
Electromedical Supplier
Sixtus Italia
The Prato-headquartered Italian pharmaceuticals company serves as an Official Technical Partner and Supplier to the club. The partnership was renewed in January 2019, though the exact nature of the deal beyond the “Official Supplier” designation isn’t detailed.
Seat Supplier
Sparco
The Volpiano-headquartered Italian auto part and accessory company serves as an Official Technical Partner to the club. The deal sees Sparco offer Roma-themed apparel and accessories to the Giallorossi supporters.
Coffee Supplier
Caffe Vergnano 1882
Caffe Vergnano is an Italian company specialized in the production of coffee, it is one of Italy’s oldest coffee producing companies founded in 1882 in Chieri and based in Santena , in the metropolitan city of Turin.
The company currently serves the role of official coffee supplier to the club.
