Aston Martin teams up with Breitling
British Formula One team Aston Martin has announced a new multi-year partnership with Swiss luxury watchmaker Breitling, who will join the team as their Official Watch Partner. The deal will see the Breitling logo present on the Aston Martin race car and team apparel along with both launching exclusive campaigns through the course of the partnership. A special co-branded timepiece will also be launched, known as the Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One Team.
Lawrence Stroll, Executive Chairman of Aston Martin and the Aston Martin Aramco Formula One Team, commented,
“Our pursuit of a World Championship demands partners who match our ambition. Today, we’re proud to welcome Breitling to the team. Beyond a shared heritage, we are united by values that drive everything we do. The precision, craftsmanship and engineering excellence we pursue at Aston Martin Aramco are lived and breathed by Breitling. We look forward to working together.”
?Georges Kern, CEO of Breitling, added,
“Aston Martin builds cars that are as much about presence as performance. We share that same heritage of iconic design: every line, finish, and proportion has purpose. Nothing is left to chance.”
Adrian Hallmark, Chief Executive Officer of Aston Martin, said,
“Aston Martin and Breitling have crossed paths at key moments in design and culture. The partnership is a perfect showcase of excellence, design mastery and performance, something that is integral to everything that Aston Martin puts its name to.”