Aston Martin Aramco Formula One Team have announced a multi-year partnership with cryptocurrency exchange Coinbase.
The deal will see Coinbase become the team’s Official Crypto Partner. The agreement will work towards “amplifying Coinbase’s mission of demonstrating crypto as a key to greater economic freedom globally”. The two will work together on various fan engagement activities, with Coinbase working towards making working with cryptocurrency easy for all.
Coinbase will also have its branding featured on the rear wing and halo of the Aston Martin race car as well as the drivers’ race suits.
Also read: Aston Martin Aramco F1 Team announce ELEMIS partnership
Jefferson Slack, Managing Director of Commercial, Aston Martin Aramco Formula One Team, commented:
“This partnership shows the trust and confidence we place in Coinbase’s expertise as a leader in digital finance. By transacting this deal fully in USDC, we’re signalling our commitment to innovation, building a sustainable, forward-thinking relationship with Coinbase.“
Gary Sun, Vice President, Marketing, Coinbase, said:
“This is a huge milestone for Coinbase, marking the first time we’ve invested in a sports partnership entirely in cryptocurrency. It is also our debut in Formula One, and we are excited to embrace an industry that equally values pushing the boundaries with transformative ideas and technology. We look forward to building on this collaboration with Aston Martin Aramco as we strive for greater economic freedom globally.“
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