Aston Martin signs new deal with COINPAYMENTS

British Formula One team Aston Martin have announced a new partnership with global digital payment gateway, COINPAYMENTS. The deal sees COINPAYMENTS join Aston Martin F1 team as a Global Partner. The deal will have the COINPAYMENTS logo present on the Aston Martin race car and race suits of both drivers through the course of the partnership and the agreement, which kicked off from the Formula One 2025 season final in Abu Dhabi, saw the COINPAYMENTS logo present on the headrest of the Aston Martin challenger. 

Jefferson Slack, Managing Director of Commercial and Marketing, Aston Martin Aramco Formula One Team, commented,

“As a team we are proud that innovation is at the fore of all we do. Partnering with COINPAYMENTS is a natural fit for us as a team, as we continue to push boundaries and showcase our pursuit of excellence in every area of our business.”

Ali Rafi, CEO, COINPAYMENTS, said,

“This partnership represents a powerful alignment of our values – innovation, performance, and precision. As our business continues to grow exponentially, we’re dedicated to delivering digital payment solutions that move as seamlessly and efficiently as a Formula One car on the track. Working alongside a brand that epitomises excellence and forward-thinking allows us to showcase the power of technology to enhance the payment experiences of businesses and individuals across the world. Together, we can push the boundaries of innovation on the global stage.”