F1 News F1 Sponsors

Aston Martin ink Velocity Black deal

Aditya Chaudhuri Aditya Chaudhuri

British Formula One team Aston Martin have roped in Velocity Black as their Official Luxury Lifestyle Partner. Velocity Black is a digital members’ club and luxury concierge that harnesses cutting-edge technology and world-class experts to offer its members effortless access to unique tickets, events and lifestyle experiences.

The partnership will see Velocity Black members gain access to the Aston Martin squad along with VIP tickets to Grand Prix and special events. Velocity Black’s branding will also be present on the nosecone of the Aston Martin race car as part of the agreement.

Jefferson Slack, Managing Director Commercial & Marketing, AMF1, commented:

At AMF1, we are always looking for unique ways to harness the prestige and desirability of our brand, and we are delighted to have partnered with Velocity Black to deliver a range of new and exciting ways of doing this. Through our partnership, Velocity Black members will receive unprecedented access at races, meet our drivers and enjoy our hospitality in the paddock. We are looking forward to meeting many Velocity Black members across what is set to be an intense and exciting championship season.

Zia Yusuf, Velocity Black CEO, said:

At Velocity Black we believe life is short, and that every second matters. Our members are high-performance people, and we help them live extraordinary lives. This ethos made AMF1 a kindred spirit and natural partner. Our review of last year made the tripling of member demand for F1 experiences impossible to ignore. We’re proud to be the Luxury Lifestyle Partner of the Aston Martin Aramco Cognizant Formula One™ Team. It means we can offer our members effortless access to the most extraordinary Formula One experiences in the world. In doing so, we will help forge memories between loved ones that will last a lifetime.

Aston Martin inks new deal with Velocity Black
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end of the 2024 Formula One season.

brazilian Grand Prix 2024

F1 Brazilian Grand Prix 2024 Review: Max Verstappen shines brightest on gloomy São Paulo day

It was a masterclass from reigning World Champion Max Verstappen as he won the 2024 Brazilian Grand Prix despite starting P17, putting in a drive for the ages in São...

F1 Brazilian Grand Prix 2024 Qualifying Review: Norris takes pole in chaotic Brazilian qualifying

F1 Brazilian Grand Prix 2024 Qualifying Review: Norris takes pole in chaotic Brazilian qualifying

Chaotic qualifying in wet conditions After being pushed to Sunday, qualifying finally got underway in Brazil for the Brazilian Grand Prix 2024 under wet conditions, which had denied qualifying to...