Multi-year deal announced
British Formula One team Aston Martin have announced a new multi-year global partnership agreement with Saudi Arabian mining firm Ma’aden. The partnership will kick off from the upcoming Brazilian Grand Prix 2024 and will see Ma’aden’s branding present on the Aston Martin challenger, the AMR24. The deal will see both work together to drive ahead technology-led, sustainably conscious new generation of mining, to become an employer of choice in Saudi Arabia. Ma’aden will also use the partnership to grow their brand globally.
Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One Team, said,
“We are delighted to welcome Ma’aden as a partner of Aston Martin Aramco. It is an important step in our journey in Formula One and demonstrates the attractiveness of our team for brands with a long-term vision for success like Ma’aden. Together we share a common objective towards a sustainable future in line with Formula One’s goal of becoming net zero by 2030. In our respective fields we both strive for excellence, maintain high standards and push the boundaries of technology. We look forward to working with Ma’aden in 2024 and beyond.”
Bob Wilt, CEO, Ma’aden, added,
“Partnering with Aston Martin Aramco Formula One Team is a great opportunity for Ma’aden to really own its place as one of the fastest growing players in the global mining industry. Together we are an ideal fit, with a shared competitive spirit and closely aligned values of continuous improvement and teamwork. We are both on ambitious growth journeys. And we both have an aim to not only accelerate advancements in our respective fields but to showcase and garner excitement about our industry to a new generation, done through the lens of technology, sustainability and progress. Ma’aden is excited to collaborate with Aston Martin Aramco to build a brighter future, both on and off the track.”
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